Media

Revenue in the Media market in Eastern Asia is projected to reach US$450.40bn in 2024.
The largest market within this market is Games, which is expected to have a market volume of US$188.20bn in 2024.
In a global context, the highest revenue generation will occur the United States, where it is anticipated to reach US$541.20bn in 2024.
Furthermore, within the Media market in Eastern Asia, 58.29% of total revenues is expected to be generated through digital Media market by 2029.
In South Korea, the media market is increasingly dominated by digital platforms, reflecting a shift in consumer preferences towards on-demand content consumption.

Definition:

The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.

Structure:

The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.

Additional Information:

The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon.
Market numbers for all the digital markets can also be found in the Digital Media topic.

Traditional media with non-digital revenues from TV, radio, music, print, and video games
Digital media with digital revenues from OTT video, music streaming, video games, digital versions of Newspapers & Magazines with ePapers & eMagazines, and eBooks

Movie theater ticket sales
Public licence fees collected in form of a tax (e.g. income tax in the Nordic countries)
Demo/trial versions
Esports & gaming advertising revenues

The Media market in Eastern Asia has been experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this positive trajectory. Customer preferences in Eastern Asia have played a crucial role in shaping the Media market. With the rise of digitalization and the increasing availability of high-speed internet, consumers in this region have shown a strong preference for online media platforms. Streaming services, social media, and online news outlets have become increasingly popular, as they provide convenient and personalized content options. Additionally, there has been a growing demand for mobile media consumption, as smartphones have become an integral part of people's lives in Eastern Asia. Trends in the Media market in Eastern Asia have also contributed to its development. One notable trend is the rapid growth of the gaming industry. Eastern Asia is home to some of the largest gaming markets in the world, with countries like China, Japan, and South Korea leading the way. The popularity of esports and the increasing number of gaming tournaments and events have created new opportunities for media companies to capitalize on this trend. Additionally, there has been a surge in demand for original content, both in the form of movies and TV shows. Local production companies are investing heavily in creating high-quality content that appeals to both domestic and international audiences. Local special circumstances in Eastern Asia have further fueled the growth of the Media market. For example, China's strict regulations on foreign media have created a unique environment where local companies have an advantage. This has led to the emergence of several major Chinese media companies that dominate the domestic market. Similarly, South Korea's vibrant entertainment industry, known as the "Korean Wave" or "Hallyu," has gained global popularity and has contributed to the growth of the Media market in the region. Underlying macroeconomic factors have also played a significant role in the development of the Media market in Eastern Asia. The region's strong economic growth has led to an increase in disposable income, allowing consumers to spend more on media and entertainment. Additionally, government initiatives to promote the creative industries and invest in infrastructure have created a favorable environment for the Media market to thrive. In conclusion, the Media market in Eastern Asia is experiencing rapid growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The rise of online media platforms, the popularity of gaming, the demand for original content, and the unique circumstances in each country have all contributed to the positive trajectory of the market. With further advancements in technology and continued economic growth, the Media market in Eastern Asia is expected to continue its upward trend.

Data coverage:

The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.