The Soccer Merchandise Market in Eastern Asia has seen minimal growth, influenced by factors such as consumer spending habits and the saturation in the market. However, with the rising popularity of soccer in the region, the market is expected to experience a gradual increase in demand for merchandise.
Customer preferences: With the rising popularity of electronic sports and esports in Eastern Asia, there has been a notable increase in demand for soccer merchandise among the regions youth. This can be attributed to the growing influence of soccer in popular culture, as well as the globalization of the sport. Additionally, social media and online platforms have played a significant role in promoting soccer merchandise, allowing consumers to easily purchase their favorite teams gear. This trend is expected to continue as the younger generations in Eastern Asia are more connected to digital and social media platforms.
Trends in the market: In Eastern Asia, the Soccer Merchandise Market is seeing a surge in online sales of soccer merchandise, driven by the growing popularity of the sport in the region. In addition, there is an increasing demand for authentic and high-quality merchandise, leading to collaborations between major soccer clubs and local brands. This trend is expected to continue, with the region hosting major international soccer events in the coming years, presenting a significant opportunity for industry stakeholders to tap into this market through strategic partnerships and digital marketing initiatives.
Local special circumstances:
In Japan, the Soccer Merchandise market is shaped by the countrys strong passion for sports and its unique fashion trends. With a cultural emphasis on discipline and teamwork, Japanese consumers highly value official team merchandise, driving its demand in the market. Additionally, strict regulations on licensing and branding create a high-quality and exclusive image for the merchandise, leading to its popularity among fans. Furthermore, the rise of e-commerce in the country has opened up more opportunities for foreign brands to enter the market and cater to the increasing demand for international soccer merchandise.
Underlying macroeconomic factors: The growth of the Soccer Merchandise Market within the Sports Market is also influenced by macroeconomic factors such as consumer spending power, global trade agreements, and government regulations. Countries with a strong economy and a high level of consumer spending on sports products are experiencing faster market growth compared to regions with economic instability and limited consumer purchasing power. Additionally, the rise in popularity of soccer and increasing global interest in major tournaments such as the World Cup are driving demand for quality and authentic soccer merchandise, leading to market growth in various countries.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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