The Soccer Media Market in Eastern Asia is seeing slow growth due to factors such as limited access to online services, low health awareness among consumers, and lack of governmental support. Despite this, the market is gradually evolving with increasing digitalization and emerging new technologies.
Customer preferences: As digital media consumption becomes increasingly prevalent in Eastern Asia, there has been a noticeable rise in demand for soccer content on online platforms. This trend is fueled by the younger demographic, who are more likely to rely on smartphones and social media for accessing sports news and updates. With the growing popularity of mobile gaming and eSports, the Soccer Media Market is also witnessing a shift towards more interactive and immersive experiences, catering to the evolving lifestyle preferences of the region.
Trends in the market: In Eastern Asia, the Soccer Media Market is experiencing a shift towards digital platforms and streaming services. With the increasing popularity of soccer and consumption of media on mobile devices, there is a growing trend of live streaming and on-demand content. Additionally, there is a rise in social media partnerships and collaborations, allowing for greater fan engagement and targeted advertising. These trends are significant as they provide new revenue streams for industry stakeholders and cater to the changing preferences of younger audiences. However, the reliance on digital platforms could pose a challenge for traditional media outlets and broadcasters.
Local special circumstances: In Eastern Asia, the Soccer Media Market is heavily influenced by the regions love for sports and the strong presence of technological innovation. With a growing middle class and increasing internet penetration, the demand for digital platforms providing live streaming, match highlight clips, and player interviews is on the rise. Additionally, strict regulations on traditional broadcast rights have accelerated the growth of online streaming services in this market compared to other regions. Furthermore, culturally, soccer holds a special place in the hearts of many Eastern Asians and this passion translates into a highly engaged and loyal fan base, making it a prime market for soccer media.
Underlying macroeconomic factors: The growth of the Soccer Media Market within the Sports Market market in Eastern Asia is heavily influenced by macroeconomic factors. For instance, countries with stable and growing economies tend to have higher demand for soccer media as people have higher disposable income to spend on leisure activities. Moreover, favorable government policies and investments in sports infrastructure can also fuel the growth of the market by increasing the popularity of soccer in the region. Additionally, global economic trends, such as the increasing globalization of sports, can also impact the market by expanding the reach and accessibility of soccer media to a wider audience. Overall, the strong economic stability and supportive policies in the region are key drivers for the growth of the Soccer Media Market within the Sports Market market in Eastern Asia.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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