The Soccer Market in Eastern Asia is experiencing slow growth due to factors like declining interest in traditional media for soccer coverage, oversaturation of merchandise, and high ticket prices. This stagnant growth rate is also influenced by the dominance of other sports in the region, such as cricket and rugby. However, the rise of digital platforms has opened up new opportunities for the soccer market, as well as the growing popularity of online streaming services for soccer matches.
Customer preferences: With the rise of e-sports and online gaming, we have seen a growing interest in fantasy soccer leagues among consumers in Eastern Asia. This trend is fueled by a younger demographic who are highly engaged with technology and enjoy the social aspect of playing online with friends. Additionally, the popularity of mobile games has made it easier for individuals to access and participate in virtual soccer competitions, leading to a significant increase in the demand for digital soccer experiences. This shift towards virtual soccer is also driven by the need for COVID-safe entertainment options during the pandemic.
Trends in the market: In Eastern Asia, the Soccer Market is experiencing an increase in the popularity of electronic sports, particularly in countries like South Korea and China. This trend has seen a year-on-year growth in revenues and audiences for e-sports events and competitions. The significance of this trend lies in the potential for the soccer market to tap into a younger and tech-savvy demographic, as well as expand its reach beyond traditional forms of sports. It also opens up opportunities for partnerships and sponsorships with technology companies. As a result, industry stakeholders can benefit from investing in and promoting e-sports within the soccer market, while also keeping an eye on potential challenges such as maintaining fan engagement and balancing traditional and electronic forms of sports.
Local special circumstances: In countries such as China and Japan, the Soccer Market within the Sports Market has a unique cultural significance. Soccer has been deeply ingrained in the culture, dating back to centuries ago. This strong passion and enthusiasm for the sport has shaped the market dynamics, with a high demand for merchandise, ticket sales, and sponsorships. Additionally, the growing popularity of eSports, particularly in South Korea, has impacted the Soccer Market within the Sports Market, as many soccer clubs have invested in eSports teams and sponsorships. This merging of traditional sports and technology reflects the modernity and innovation of the Asian market, further driving its growth.
Underlying macroeconomic factors: The Eastern Asian soccer market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. As the region continues to experience steady economic growth and rising disposable incomes, the demand for sports and entertainment, including soccer, is on the rise. Additionally, favorable government policies and investments in infrastructure development, particularly in the sports sector, are further driving the growth of the soccer market. Moreover, the increasing popularity and fanbase of soccer in the regions densely populated countries, coupled with the growing interest of international leagues in expanding their presence in Asia, are also helping to boost the market. With a young and growing population, the Eastern Asian soccer market is poised for continued growth in the coming years.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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