Soccer Ticket Sales - Eastern Asia

Eastern Asia

Highlights

Revenue in the Soccer Ticket Sales market is projected to reach US$967.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.62%, resulting in a projected market volume of US$1.16bn by 2029.
In global comparison, most revenue will be generated United Kingdom (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Ticket Sales market is projected to amount to US$14.88 in 2024.
In the Soccer Ticket Sales market, the number of users is expected to amount to 70.0m users by 2029.
User penetration in the Soccer Ticket Sales market will be at 4.0% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Ticket Sales market in Eastern Asia is slowly growing, driven by factors such as rising popularity of the sport and increasing awareness among consumers. However, the minimal growth rate is impacted by external factors such as economic instability and limited access to high-quality games.

Customer preferences: With the rise of digital media and social networking, there has been a shift towards online platforms for sports consumption and engagement. The Eastern Asian market, in particular, has seen a significant increase in online ticket sales for soccer matches, enabled by the widespread adoption of mobile devices and internet connectivity. In addition, the growing popularity of e-sports and virtual gaming has created a new fan base and expanded the target audience for Sports marketing and ticket sales. This trend is expected to continue as digital platforms offer greater convenience and accessibility for sports fans.

Trends in the market: In Eastern Asia, the Soccer Ticket Sales Market is experiencing a growth in online ticket sales, with more fans opting to purchase tickets through digital platforms. In addition, there has been an increase in the use of social media and influencer marketing to promote soccer events and boost ticket sales. This trend is significant as it allows for a more streamlined and convenient ticket purchasing experience for consumers, as well as increased exposure and potentially higher attendance for sporting events. However, it also poses potential challenges for traditional ticketing methods and requires adaptation and innovation from industry stakeholders.

Local special circumstances: In Eastern Asia, the Soccer Ticket Sales Market is heavily influenced by the regions passion for soccer and their dedication to the sport. The culture places a strong emphasis on loyalty and devotion to their favorite teams, resulting in consistently high ticket sales. Additionally, government regulations and restrictions on outdoor gatherings can impact ticket sales and limit stadium capacity. In Japan, the market is bolstered by the presence of top teams and their strong fan bases. In South Korea, the market is driven by the popularity of professional leagues and the high level of competition among teams. The regions unique cultural and regulatory factors play a significant role in shaping the dynamics of the Soccer Market within the Sports Market.

Underlying macroeconomic factors: The Soccer Ticket Sales Market in Eastern Asia is heavily impacted by macroeconomic factors such as exchange rates, inflation, and consumer spending patterns. Countries with stronger economies and higher levels of disposable income are likely to have higher ticket sales, as fans are more willing to spend money on attending soccer matches. On the other hand, countries with weaker economies and higher levels of inflation may see a decline in ticket sales due to reduced consumer purchasing power. Moreover, fiscal policies such as taxes and government subsidies can also influence ticket sales by affecting prices and affordability for both fans and clubs. Additionally, global economic trends such as economic growth, trade policies, and international events like the World Cup can also impact the demand for soccer tickets in Eastern Asia.

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.