The Cricket Media market in Eastern Asia has been seeing a minimal decline in growth, influenced by factors such as a lack of awareness and limited use of digital technologies in the region. Despite this, there is a growing interest in online sports services and a rise in health awareness among consumers.
Customer preferences: Expansion of OTT and online streaming platforms in Eastern Asia has resulted in a growing consumer preference for accessing live cricket matches and highlights on digital platforms. This trend has been further accelerated by the increasing adoption of smartphones and high-speed internet connectivity in the region. Additionally, with the diverse and multi-cultural audience in the region, there is a rising demand for localized content and commentary in various languages, catering to the preferences of different demographics. This has led to a shift towards offering customizable viewing options and extensive coverage of regional cricket tournaments, appealing to the evolving lifestyle and entertainment choices of consumers in Eastern Asia.
Trends in the market: In Eastern Asia, the Cricket Media Market is experiencing a surge in digital media consumption, with a growing number of cricket fans turning to online platforms for live streaming, news updates, and player statistics. In response, cricket media companies are investing in innovative technologies to enhance user experience and cater to the on-the-go nature of Asian consumers. Additionally, collaborations with popular streaming services and social media platforms are being leveraged to further expand the reach of cricket content. This trend is significant as it highlights the evolving preferences of consumers and presents opportunities for industry players to tap into the vast potential of the Asian market. However, it also poses challenges such as adapting to changing consumer behavior and competing with established online streaming giants.
Local special circumstances: In Eastern Asia, the Cricket Media Market within the Sports Market is heavily influenced by the regions strong affinity for the sport. The popularity of cricket in countries like India, Pakistan, and Bangladesh drives the demand for digital platforms and media content focused on the sport. Additionally, the rise of e-sports in these countries has opened up new opportunities for cricket media providers to tap into the rapidly growing gaming market. Furthermore, the regulatory landscape in this region, with its focus on protecting traditional media, presents unique challenges for digital media companies looking to enter the cricket market.
Underlying macroeconomic factors: The Cricket Media Market in Eastern Asia is heavily influenced by macroeconomic factors such as economic stability, government policies on sports and media, and technological advancements. Countries with stable economies and favorable policies towards sports and media are experiencing a higher demand for cricket-related content, resulting in a larger market growth. Furthermore, with the increasing popularity of digital media, the Cricket Media Market in Eastern Asia is expected to see significant growth as more people turn to digital platforms for cricket content. Additionally, the rise of disposable income and increasing youth population in the region are also key drivers of market growth, as they contribute to the demand for sports media and related products. With these factors in place, the Cricket Market within the Sports Market in Eastern Asia is poised for continued growth in the coming years.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
