Baseball - Americas | Statista Market Forecast

Revenue in the Baseball market is projected to reach US$10.92bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.46%, resulting in a projected market volume of US$14.24bn by 2029.
In global comparison, most revenue will be generated United States (US$9.96bn in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to US$243.70 in 2024.
In the Baseball market, the number of users is expected to amount to 56.0m users by 2029.
User penetration in the Baseball market will be at 4.4% in 2024.

Definition:

The Baseball market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of baseball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to baseball events worldwide, as well as the sale of tickets for live baseball games and various baseball-related merchandise.

Structure:

Baseball Media: This segment includes revenues from television and online streaming rights for baseball games, providing fans with access to live coverage and analysis.
Baseball Ticket Sales: This segment comprises revenues from the sale of tickets for baseball games held in stadiums, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Baseball Merchandising: This segment encompasses revenues from the sale of various baseball-related products and merchandise, such as team jerseys, baseball caps, apparel, equipment, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Baseball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Baseball Market include broadcasting networks, baseball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Baseball Market in the Americas is experiencing minimal growth due to factors such as saturation in the Baseball Media and Merchandise sub-markets, and declining attendance at games impacting Ticket Sales. However, the market continues to be driven by online sales and growing health awareness among consumers.

Customer preferences: Through the rise of social media and streaming services, the fan experience in the baseball market has evolved to become more interactive and immersive. Fans can now connect with their favorite teams and players through online platforms, gaining behind-the-scenes access and real-time updates. This shift has also led to an increase in digital merchandise sales and virtual fan events. Furthermore, the growing diversity and inclusion initiatives within the sport have attracted a wider fan base and increased engagement among marginalized communities. As technology continues to advance, the integration of virtual reality and augmented reality is expected to further enhance the fan experience and drive growth in the baseball market.

Trends in the market: In the Americas, the Baseball Market within the Sports Market is seeing a rise in the use of analytics and data-driven decision making. This trend is significant as it allows teams to make more strategic decisions, leading to a more competitive and entertaining game. Additionally, digital platforms are enabling fans to engage with the sport in new ways, such as tracking player statistics and participating in fantasy leagues. This trend is expected to continue, with potential implications for industry stakeholders including increased revenue and fan engagement.

Local special circumstances: In the Baseball Market within the Sports Market market, the United States is the dominant player. The love for the sport has deep cultural roots and is fueled by the countrys strong sense of national identity. The professional league, Major League Baseball (MLB), has a loyal following and generates billions in revenue each year. In addition, the countrys vast geography allows for a wide distribution of teams and a diverse fan base. Regulations such as anti-trust laws also play a role in shaping the market, ensuring fair competition and preventing monopolies. This creates a unique dynamic that differentiates the American baseball market from others, making it a thriving and highly competitive industry.

Underlying macroeconomic factors: The Baseball Market within the Sports Market in the Americas is largely influenced by macroeconomic factors such as consumer spending, national GDP, and government policies on sports funding. With a thriving economy and high consumer spending, countries in the region are experiencing strong demand for baseball and other sports, leading to a robust market growth. Additionally, favorable government policies aimed at promoting sports and fostering a healthy competitive landscape are further fueling the growth of the market. The rising popularity of baseball in the Americas, driven by factors such as a rich history in the sport and high-profile players, is also contributing to the markets success. The opportunity for growth in this market is also driven by technological advancements, such as digital ticketing and broadcasting, which are enhancing the fan experience and generating new revenue streams for teams and leagues. Overall, the macroeconomic climate in the Americas supports a thriving baseball market, with further growth expected in the coming years.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.