Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in North America has witnessed significant growth in recent years, driven by changing customer preferences and the emergence of new technologies. Customer preferences in the Traditional TV & Home Video market have shifted towards on-demand streaming services and online video platforms. Consumers are increasingly looking for convenience and flexibility in their viewing experience, and are opting for platforms that offer a wide range of content that can be accessed anytime, anywhere. This shift in preferences has led to a decline in traditional cable and satellite TV subscriptions, as consumers are cutting the cord and switching to streaming services. Trends in the market show that streaming services such as Netflix, Hulu, and Amazon Prime Video have gained popularity in North America. These platforms offer a vast library of movies, TV shows, and original content that can be streamed on various devices, including smartphones, tablets, and smart TVs. The convenience and affordability of these services have attracted a large number of subscribers, leading to a decline in traditional TV viewership. Another trend in the market is the rise of subscription video on demand (SVOD) services. These services allow consumers to pay a monthly or annual fee to access a wide range of content without any advertisements. SVOD services offer personalized recommendations based on consumers' viewing habits, enhancing the overall user experience. The convenience and customization offered by these services have made them a popular choice among consumers in North America. Local special circumstances in the North American market include the presence of major streaming service providers and the availability of high-speed internet connections. North America is home to some of the largest streaming service providers, which have invested heavily in content creation and distribution. These companies have been able to secure exclusive rights to popular TV shows and movies, attracting a large number of subscribers. Additionally, the widespread availability of high-speed internet connections in North America has made it easier for consumers to stream content online without any buffering or lag. Underlying macroeconomic factors that have contributed to the growth of the Traditional TV & Home Video market in North America include increasing disposable incomes and technological advancements. Rising disposable incomes have allowed consumers to spend more on entertainment, including streaming services and home video equipment. Technological advancements, such as the development of high-quality streaming platforms and smart TVs, have made it easier for consumers to access and enjoy content from the comfort of their homes. These factors have created a favorable environment for the growth of the Traditional TV & Home Video market in North America.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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