Market Insights Advertising & Media Media

Newspapers & Magazines - North America

North America

In North America, revenue in the Newspapers & Magazines market market is projected to reach US$45.04bn in 2024.
Revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of -1.27%, leading to a projected market volume of US$42.25bn by 2029.
The largest market within this market is Print Newspapers & Magazines, which is expected to have a market volume of US$27.50bn in 2024.
By 2029, the number of readers in the Newspapers & Magazines market market in North America is expected to reach 185.2m users.
User penetration in this market is forecasted to be 41.7% in 2024.
The average revenue per user (ARPU) is anticipated to be US$239.20.
In a global context, the majority of revenue will be generated the United States, which is projected to reach US$41.08bn in 2024.
As North America grapples with digital transformation, traditional newspapers and magazines are increasingly pivoting towards subscription models to retain readership and revenue.

Key regions: France, Germany, Asia, United States, China

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Newspapers & Magazines market, which comprises revenues from physical publications as well as digital replicas (ePapers and eMagazines). The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.