Key regions: South Korea, United Kingdom, Germany, United States, Europe
The Box Office market in North America continues to experience steady growth and development. Customer preferences in the North American Box Office market are heavily influenced by a desire for entertainment and a love for movies.
Moviegoers in North America enjoy a wide variety of genres, from action and adventure to romantic comedies and animated films. The market is also driven by the popularity of franchises and sequels, as audiences eagerly anticipate the next installment in their favorite series. Additionally, North American consumers value the overall movie-going experience, seeking out theaters with comfortable seating, high-quality sound systems, and advanced technology such as IMAX and 3D.
One trend in the North American Box Office market is the increasing popularity of superhero films. Superhero movies have become a major cultural phenomenon, with audiences eagerly flocking to theaters to see the latest adventures of their favorite comic book characters. This trend has been driven by the success of the Marvel Cinematic Universe and the DC Extended Universe, which have created interconnected film franchises that span multiple movies and characters.
The success of superhero films has also led to an expansion of the genre, with studios producing more diverse and inclusive superhero stories. Another trend in the North American Box Office market is the rise of streaming services and their impact on traditional movie theaters. With the advent of platforms like Netflix, Amazon Prime Video, and Disney+, audiences now have more options for consuming entertainment from the comfort of their own homes.
This has led to increased competition for movie theaters, as consumers weigh the convenience of streaming against the experience of watching a film on the big screen. However, theaters have responded by offering unique experiences such as luxury seating, gourmet food and drink options, and exclusive screenings to entice audiences to continue visiting their establishments. Local special circumstances in the North American Box Office market include the influence of Hollywood and the presence of major film studios.
Hollywood, located in Los Angeles, California, is the epicenter of the American film industry and home to many of the world's largest movie studios. This concentration of industry power and resources has a significant impact on the types of films that are produced and distributed in North America. Additionally, the North American market benefits from a large and diverse population, which provides a wide range of tastes and preferences for filmmakers to cater to.
Underlying macroeconomic factors that contribute to the development of the Box Office market in North America include a strong economy, high disposable incomes, and a culture of consumerism. The United States and Canada, the two largest countries in North America, have stable economies and high levels of consumer spending. This allows individuals to allocate a portion of their income towards entertainment, including movie tickets and concessions.
Furthermore, the cultural significance of movies in North America, as well as the influence of media and advertising, contribute to the continued growth and success of the Box Office market in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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