Market Insights Advertising & Media Media

Cinema - North America

North America

In North America, revenue in the Cinema market is projected to reach US$24.36bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.52%, leading to a projected market volume of US$33.41bn by 2029.
Within the Cinema market in North America, the number of viewers is anticipated to reach 335.7m users by 2029.
User penetration is forecasted to be 52.5% in 2024 and is expected to rise to 64.0% by 2029.
The average revenue per viewer in this market is expected to be US$91.00.
In a global context, the majority of revenue is expected to be generated the United States, which is projected to achieve US$20,980.00m in 2024.
In North America, the cinema market is increasingly embracing digital streaming partnerships, reshaping traditional distribution models and audience engagement strategies.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in North America has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: One of the key factors driving the growth of the Cinema market in North America is the increasing demand for immersive and high-quality cinematic experiences. Customers are seeking out theaters that offer state-of-the-art technology, such as IMAX and 3D screenings, as well as comfortable seating and premium amenities. In addition, there is a growing trend towards premium cinema experiences, such as luxury theaters with reclining seats, in-seat dining, and personalized service.

Trends in the market: One of the major trends in the Cinema market in North America is the rise of event cinema. This involves screening live events, such as concerts, sporting events, and theater performances, in cinemas. Event cinema provides a unique and immersive experience for customers who may not be able to attend the event in person. This trend has been driven by advancements in technology, which allow for high-quality audio and video streaming, as well as the increasing popularity of live events. Another trend in the Cinema market is the growing focus on diversity and inclusion. There is a greater demand for films that represent a wide range of voices and perspectives, and cinemas are responding by screening a more diverse range of films. This trend has been driven by changing demographics and increased awareness of the importance of representation in media.

Local special circumstances: The Cinema market in North America is also influenced by local special circumstances. For example, the United States has a strong tradition of movie-going, with a large number of cinemas and a well-established film industry. This has created a culture of cinema attendance and a demand for a wide variety of films. In addition, the popularity of Hollywood films in international markets has contributed to the growth of the Cinema market in North America, as these films are often screened in cinemas across the region.

Underlying macroeconomic factors: The growth of the Cinema market in North America can also be attributed to underlying macroeconomic factors. For example, the region has a relatively high disposable income, which allows customers to spend more on leisure activities such as going to the cinema. In addition, the North American economy has been relatively stable in recent years, which has led to increased consumer confidence and spending. Finally, advancements in technology have made it easier and more affordable for cinemas to upgrade their facilities and offer a wider range of services, driving the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.