Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in North America has been experiencing significant growth in recent years, driven by changing customer preferences and advancements in technology. Customer preferences in the TV & Video market in North America have shifted towards on-demand and streaming services.
Consumers are increasingly opting for platforms such as Netflix, Hulu, and Amazon Prime Video, which offer a wide range of content that can be accessed anytime and anywhere. This shift in preferences is largely due to the convenience and flexibility offered by these services, allowing consumers to watch their favorite shows and movies on their own schedule. In addition to on-demand services, there is also a growing demand for high-quality content.
Consumers in North America are willing to pay a premium for content that is produced with high production values and offers a unique viewing experience. This has led to an increase in the production of original content by streaming platforms and traditional broadcasters, creating a highly competitive market for quality programming. One of the key trends in the TV & Video market in North America is the rise of cord-cutting.
Many consumers are opting to cancel their traditional cable or satellite TV subscriptions in favor of streaming services. This trend is driven by the desire for more control over content selection and cost savings. With the availability of high-speed internet and a wide range of streaming options, consumers can now easily access their favorite TV shows and movies without the need for a traditional TV subscription.
Another trend in the market is the increasing penetration of smart TVs and connected devices. Smart TVs offer built-in internet connectivity and streaming capabilities, allowing consumers to access a variety of online content directly on their television screens. Additionally, the popularity of streaming devices such as Roku, Apple TV, and Chromecast has also contributed to the growth of the market.
These devices enable consumers to transform their regular TVs into smart TVs, providing them with access to a wide range of streaming services. Local special circumstances in the TV & Video market in North America include the dominance of major streaming platforms and the presence of established TV networks. Streaming platforms such as Netflix and Amazon Prime Video have a strong presence in the region, offering a wide range of content to subscribers.
On the other hand, traditional TV networks such as ABC, NBC, and CBS continue to play a significant role in the market, producing popular shows and attracting a large audience. This competition between streaming platforms and traditional broadcasters has led to a diverse and competitive market for TV and video content in North America. Underlying macroeconomic factors that have contributed to the growth of the TV & Video market in North America include a strong economy and high disposable income.
With a robust economy, consumers in the region have the financial means to subscribe to streaming services and invest in high-quality content. Additionally, advancements in technology and infrastructure have made it easier for consumers to access and stream content, further driving the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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