Traditional TV & Home Video - Bahrain

In Bahrain, revenue in the Traditional TV & Home Video market market is projected to reach US$78.42m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.20%, resulting in a projected market volume of US$83.24m by 2029.
The average revenue per user (ARPU) is expected to amount to US$92.67.
In global comparison, most revenue will be generated the United States, where it is projected to reach US$146.60bn in 2024.
The number of TV Viewers in Bahrain is expected to amount to 911.8k users by 2029.
User penetration in the Traditional TV & Home Video market market in Bahrain is expected to be at 56.5% in 2024.
The average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in Bahrain is projected to amount to US$92.67 in 2024.
In Bahrain, the traditional TV and home video market is witnessing a gradual decline as consumers increasingly favor streaming services over conventional broadcasting.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in Bahrain has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Bahrain have shifted towards on-demand streaming services and digital content consumption. With the increasing availability of high-speed internet and the proliferation of smartphones and smart TVs, customers are now able to access a wide range of content from the comfort of their homes. This has led to a decline in traditional TV viewership and a rise in the adoption of streaming platforms such as Netflix and Amazon Prime Video. Customers are now seeking convenience and flexibility in their entertainment options, which has fueled the growth of the digital content market. Trends in the market also indicate a shift towards digitalization. Traditional TV broadcasters are now investing in online streaming platforms to cater to the changing preferences of their customers. This has resulted in the emergence of local streaming services that offer a mix of international and regional content. Additionally, there has been an increase in the production and distribution of digital content by local content creators, further driving the growth of the digital video market. Local special circumstances in Bahrain, such as a young and tech-savvy population, have contributed to the growth of the Traditional TV & Home Video market. The majority of the population falls within the millennial and Gen Z age groups, who are more inclined towards digital content consumption. This demographic is also more likely to have access to high-speed internet and own smartphones, making it easier for them to consume digital content. Furthermore, the government of Bahrain has been actively promoting digitalization and innovation, creating a favorable environment for the growth of the digital video market. Underlying macroeconomic factors, such as the increasing disposable income and urbanization in Bahrain, have also played a role in the development of the Traditional TV & Home Video market. As the economy continues to grow and the standard of living improves, customers are willing to spend more on entertainment options. The urbanization trend has also led to the expansion of high-speed internet infrastructure, making it easier for customers to access digital content. Overall, the Traditional TV & Home Video market in Bahrain is witnessing a shift towards digitalization, driven by changing customer preferences, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected that digital content consumption will further dominate the entertainment landscape in Bahrain.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.