Key regions: United States, Europe, Germany, India, United Kingdom
The Pay-per-View (TVoD) market in United States has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development.
Customer preferences in the United States have played a crucial role in the growth of the Pay-per-View market. With the increasing availability of high-speed internet and the proliferation of digital devices, consumers are now more inclined to stream movies and TV shows on demand. This shift in consumer behavior has led to a rise in the popularity of TVoD services, as it allows viewers to access content whenever and wherever they want.
Additionally, the convenience and flexibility of Pay-per-View services have attracted a wide range of consumers, including those who prefer to watch content on their own time and at their own pace. Trends in the market have also contributed to the growth of the Pay-per-View market in the United States. Streaming platforms such as Netflix, Amazon Prime Video, and Disney+ have gained significant traction in the country.
These platforms offer a wide variety of content, including exclusive movies and TV shows, which can be accessed through a subscription or on a pay-per-view basis. The increasing competition in the streaming industry has resulted in a greater emphasis on exclusive content and original programming, further driving the demand for Pay-per-View services. Local special circumstances in the United States have further fueled the growth of the Pay-per-View market.
The country has a large population that is highly connected and technologically savvy. This has created a conducive environment for the adoption of digital streaming services, including Pay-per-View. Furthermore, the United States is home to a thriving entertainment industry, with Hollywood producing a significant amount of content that is in high demand both domestically and internationally.
This has contributed to the availability of a wide range of Pay-per-View content, attracting viewers from around the world. Underlying macroeconomic factors have also played a role in the development of the Pay-per-View market in the United States. The country has a strong economy with high disposable incomes, allowing consumers to spend more on entertainment and leisure activities.
Additionally, advancements in technology and infrastructure have made it easier for consumers to access Pay-per-View content, further driving the market growth. In conclusion, the Pay-per-View market in the United States has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The increasing demand for on-demand content, the rise of streaming platforms, the technologically advanced population, and the strong economy have all contributed to the development of the Pay-per-View market in the United States.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video-on-Demand segment. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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