Market Insights Advertising & Media Media Books

Physical Books - United States

United States

Revenue in the Physical_Books market in the United States is projected to reach US$14.65bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.01%, resulting in a projected market volume of US$16.18bn by 2029.
In the Physical_Books market the United States, the number of readers is expected to amount to 107.0m users by 2029.
With a rate of 52.2%, the user penetration in the Physical_Books market is highest Czechia.
The average revenue per user (ARPU) the United States is expected to amount to US$142.20.
In global comparison, most revenue will be generated the United States, with US$14.65bn in 2024.
In the year 2023, a share of 34.5% of users the United States is in the High income income group.
In the year 2023, a share of 26.2% of users the United States is 25-34 years-Physical Books market years old.
In the United States, the resurgence of independent bookstores highlights a growing consumer preference for tangible reading experiences over digital formats.

Key regions: Asia, United Kingdom, France, Europe, Japan

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.