Key regions: United States, Europe, Germany, India, United Kingdom
The Pay-per-View (TVoD) market in United Kingdom has been experiencing significant growth in recent years, driven by changing customer preferences and the rise of digital platforms.
Customer preferences: Customers in the United Kingdom are increasingly turning to Pay-per-View (TVoD) services for their entertainment needs. This is due to several factors, including the convenience of being able to watch movies and TV shows on-demand, the wide variety of content available, and the ability to access content across multiple devices. Additionally, the affordability of Pay-per-View (TVoD) services compared to traditional cable or satellite subscriptions is also attracting customers.
Trends in the market: One of the key trends in the Pay-per-View (TVoD) market in the United Kingdom is the shift towards digital platforms. Streaming services such as Netflix, Amazon Prime Video, and Disney+ have gained significant popularity, offering a vast library of content that can be accessed anytime and anywhere. This trend has been further accelerated by the COVID-19 pandemic, as people spend more time at home and seek entertainment options to keep themselves occupied. Another trend in the market is the increasing focus on original content production. Streaming services are investing heavily in creating their own exclusive shows and movies to attract and retain subscribers. This has led to a surge in high-quality original content, which has been well-received by customers in the United Kingdom. Additionally, the rise of streaming services has also opened up opportunities for independent filmmakers and content creators to reach a wider audience.
Local special circumstances: The United Kingdom has a strong tradition of television and film production, with a rich history of producing high-quality content. This has helped the Pay-per-View (TVoD) market in the country, as customers have access to a wide range of British and international content. The popularity of British TV shows and movies, such as "Downton Abbey" and "The Crown," has contributed to the success of Pay-per-View (TVoD) services in the United Kingdom.
Underlying macroeconomic factors: The growth of the Pay-per-View (TVoD) market in the United Kingdom is also influenced by underlying macroeconomic factors. The country has a high internet penetration rate and a strong digital infrastructure, which makes it easier for customers to access and stream content. Additionally, the increasing use of smartphones and other mobile devices has made it more convenient for customers to watch Pay-per-View (TVoD) content on the go. Overall, the Pay-per-View (TVoD) market in the United Kingdom is experiencing significant growth due to changing customer preferences, the rise of digital platforms, the focus on original content production, the country's strong tradition of television and film production, and underlying macroeconomic factors. As these trends continue to evolve, it is likely that the Pay-per-View (TVoD) market in the United Kingdom will continue to expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video-on-Demand segment. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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