Key regions: United States, Europe, Germany, India, United Kingdom
The Pay-per-View (TVoD) market in Germany has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development.
Customer preferences: German consumers have shown a growing interest in on-demand entertainment options, which has fueled the demand for Pay-per-View (TVoD) services. This shift in preferences can be attributed to several factors, including the convenience and flexibility that these services offer. With Pay-per-View (TVoD), consumers have the freedom to choose what they want to watch and when they want to watch it, without the need for a long-term subscription.
Trends in the market: One of the key trends in the Pay-per-View (TVoD) market in Germany is the increasing availability of high-quality content. Streaming platforms and content providers are investing heavily in producing original and exclusive content to attract and retain customers. This has led to a wide variety of options for German consumers, ranging from blockbuster movies to popular TV shows and documentaries. Another trend in the market is the rise of local content. German consumers have shown a preference for content that reflects their own culture and language. As a result, streaming platforms and content providers have started to produce more local content, including German-language movies and TV shows. This has not only catered to the preferences of German consumers but has also helped to promote the local film and television industry.
Local special circumstances: Germany has a strong tradition of public broadcasting, with public service broadcasters playing a significant role in the country's media landscape. This has influenced the development of the Pay-per-View (TVoD) market, as public broadcasters have also entered the streaming market to offer their content on-demand. This has provided German consumers with a wider range of options and has contributed to the growth of the Pay-per-View (TVoD) market.
Underlying macroeconomic factors: The strong economy in Germany has provided consumers with the disposable income to spend on entertainment. With a high standard of living and a relatively low unemployment rate, German consumers have the financial means to access Pay-per-View (TVoD) services. Additionally, the widespread availability of high-speed internet and the increasing adoption of smart devices have made it easier for consumers to access and enjoy Pay-per-View (TVoD) content. In conclusion, the Pay-per-View (TVoD) market in Germany is experiencing growth due to customer preferences for on-demand entertainment, the availability of high-quality content, the rise of local content, the influence of public broadcasters, and the strong macroeconomic factors in the country. As these factors continue to shape the market, it is expected that the Pay-per-View (TVoD) market in Germany will continue to expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video-on-Demand segment. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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