TV & Video - United States | Statista Market Forecast

Revenue in the TV & Video market market in the United States is projected to reach US$280.30bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.95%, resulting in a projected market volume of US$324.10bn by 2029.
The largest market within this market is Traditional TV & Home Video, which is forecasted to have a market volume of US$146.60bn in 2024.
In global comparison, the United States will generate the most revenue, amounting to US$280.30bn in 2024.
Within the TV & Video market market, the number of users the United States is expected to total 275.1m users by 2029.
User penetration in the TV & Video market market is anticipated to be at 77.5% in 2024.
The average revenue per user (ARPU) the United States is projected to be US$1.06k in 2024.
In the United States, the TV and video market is increasingly dominated by streaming services, reflecting a significant shift in consumer viewing preferences.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in United States is experiencing significant growth and development in recent years.

Customer preferences: Customers in United States have shown a strong preference for high-quality content and immersive viewing experiences. They are increasingly demanding access to a wide range of content options, including both traditional broadcast TV and streaming services. The rise of streaming platforms such as Netflix, Hulu, and Amazon Prime Video has led to a shift in consumer behavior, with many viewers opting for on-demand and personalized content. Additionally, there is a growing demand for smart TVs and connected devices that allow seamless integration between different platforms and services.

Trends in the market: One of the key trends in the TV & Video market in United States is the increasing popularity of streaming services. This can be attributed to the convenience and flexibility they offer, allowing viewers to watch their favorite shows and movies at their own convenience. As a result, traditional cable and satellite TV providers are facing challenges in retaining customers. In response, many of these providers are launching their own streaming services or partnering with existing platforms to offer a more comprehensive content offering. Another trend in the market is the growing adoption of 4K Ultra HD TVs. With the availability of high-resolution content and falling prices of 4K TVs, more consumers are upgrading their viewing experience. This trend is further fueled by the increasing popularity of sports events and live broadcasts in 4K resolution, providing a more immersive and lifelike experience for viewers.

Local special circumstances: The TV & Video market in United States is highly competitive and dynamic. The presence of major players such as Netflix, Amazon, and Disney, along with the strong domestic production industry, has contributed to the growth of the market. The United States is known for its high-quality content production, with many popular TV shows and movies being produced locally. This has attracted viewers both domestically and internationally, further driving the growth of the market.

Underlying macroeconomic factors: The strong economy and high disposable income levels in United States have played a significant role in the development of the TV & Video market. With a higher purchasing power, consumers are more willing to invest in premium content and high-quality viewing experiences. Additionally, the advancements in technology and infrastructure have made it easier for viewers to access and consume content, further fueling the growth of the market. In conclusion, the TV & Video market in United States is witnessing significant growth and development due to the changing customer preferences, including the increasing demand for streaming services and high-quality viewing experiences. The presence of major players, strong domestic production industry, and favorable macroeconomic factors have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.