Key regions: United States, Europe, Germany, India, United Kingdom
The Pay-per-View (TVoD) market in Europe has been experiencing significant growth in recent years, driven by changing customer preferences and the availability of high-quality content.
Customer preferences: Customers in Europe are increasingly seeking convenience and flexibility when it comes to consuming entertainment content. Pay-per-View (TVoD) services offer a convenient way for customers to access a wide range of movies, TV shows, and other content on demand, without the need for a traditional cable or satellite subscription. This flexibility appeals to a wide range of customers, including those who prefer to watch content on their own schedule or who only want to pay for specific movies or shows.
Trends in the market: One of the key trends in the Pay-per-View (TVoD) market in Europe is the rise of streaming services. Streaming platforms have become increasingly popular, offering customers access to a vast library of content that can be streamed directly to their devices. These services often offer a mix of free and paid content, with customers able to choose from a range of pricing options depending on their needs and preferences. This trend has been fueled by the increasing availability of high-speed internet connections and the widespread adoption of smartphones and other connected devices. Another trend in the market is the growing popularity of original content. Streaming platforms and other Pay-per-View (TVoD) providers are investing heavily in creating their own original movies and TV shows, which are exclusive to their platforms. This strategy helps to attract and retain customers, as they are drawn to the unique and high-quality content that is not available elsewhere. Original content has become a key differentiator for Pay-per-View (TVoD) providers, as they compete to attract and retain subscribers in a crowded market.
Local special circumstances: While the overall trends in the Pay-per-View (TVoD) market in Europe are similar across countries, there are some local special circumstances that influence the market dynamics in specific countries. For example, in countries with multiple official languages, Pay-per-View (TVoD) providers may need to offer content in multiple languages to cater to a diverse customer base. Additionally, countries with strong local film industries may have regulations in place to promote and protect local content, which can impact the availability of international content on Pay-per-View (TVoD) platforms.
Underlying macroeconomic factors: The growth of the Pay-per-View (TVoD) market in Europe is also influenced by underlying macroeconomic factors. For example, the overall economic growth and disposable income levels in a country can impact the willingness of customers to pay for Pay-per-View (TVoD) services. Countries with higher disposable incomes are likely to have a larger customer base for Pay-per-View (TVoD) services, as customers have more money to spend on entertainment. Additionally, the level of internet penetration and the quality of internet infrastructure can also impact the growth of the market, as customers need reliable and high-speed internet connections to access Pay-per-View (TVoD) services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video-on-Demand segment. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
