Metaverse

The Metaverse market is projected to reach a value of US$23.0bn by 2024.
This value is expected to show an annual growth rate (CAGR 2024-2030) of 38.04%, resulting in a projected market volume of US$159.2bn by 2030.
The United States is the country where most of this value is generated, with a projected market volume of US$23.0bn in 2024.
In terms of users, the Metaverse market is expected to have a total of 197.1m users users by 2030.
The user penetration rate, which is currently at 20.5% in 2024, is expected to reach 56.0% by 2030.
The average value per user (ARPU) in the Metaverse market is expected to amount to US$328.9.
The United States is experiencing a surge in virtual reality adoption, with its Metaverse market growing rapidly.

Definition:

The term metaverse refers to a virtual world or collection of virtual worlds that exist in a shared digital space and can be accessed by users through the internet. It typically includes virtual reality, augmented reality, and other immersive technologies. Its scope encompasses a wide range of possibilities and opportunities in education, entertainment, health and fitness, and even remote work, but it is commonly associated with eCommerce and gaming.

Structure:

The Metaverse market covers the markets eCommerce, Gaming, and Education. The eCommerce market covers all goods that can be purchased and distributed within and throughout the metaverse. Gaming encompasses all games that are either directly involved in classified metaverse apps or collaborative open-world games. Education covers the range of possibilities for consumers to experience courses, classes, field trips, and more in the metaverse. For a more detailed explanation of all the markets, see the respective market page.

Additional Notes:

The market comprises market sizes, users, average revenue per user, and penetration rates. Market sizes are generated through in-app purchases, advertising spending, and consumer spending on apps, games, items, products, and hardware such as headsets or glasses. Sales channel data shows both online and offline market sizes. Information on gaming, eCommerce, virtual assets, digital media, digital health, digital advertising, and education can also be found in the Digital Market Insights. Information on AR & VR hardware can also be found in the Advertising & Media Insights. Key players of the market include companies such as Meta, Roblox, Epic Games, and Decentraland.

Open-world games with social interaction, such as Fortnite
Ecommerce marketplaces, such as NIKELAND in Roblox
Virtual Assets used to buy goods in the metaverse, such as Ethereum
Education in form of online classes or certificates in the metaverse, such as Decentraland University

Non-related open-world games, such as World of Warcraft
Physical goods, service and products bought with cryptocurrencies, such as Fashion
Non-fungible Tokens bought as personal collectable, such as non-metaverse selection on OpenSea

The Metaverse market in the United States is experiencing significant growth and development. Customer preferences are shifting towards immersive and interactive virtual experiences, driving the demand for Metaverse platforms. This trend is fueled by various factors such as technological advancements, increasing internet penetration, and the desire for social connectivity.

Customer preferences: Customers in the United States are increasingly seeking immersive and interactive experiences, which the Metaverse provides. The ability to explore virtual worlds, interact with other users, and engage in various activities is highly appealing. Additionally, the younger generation, who are more tech-savvy, are driving the demand for Metaverse platforms as they seek new forms of entertainment and socialization.

Trends in the market: One of the key trends in the Metaverse market in the United States is the convergence of different industries within virtual environments. Companies from sectors such as gaming, entertainment, education, and retail are leveraging the Metaverse to enhance their offerings and engage with customers in innovative ways. For example, virtual concerts, virtual classrooms, and virtual shopping experiences are becoming increasingly popular. Another trend is the rise of virtual currencies and digital assets within the Metaverse. Users can buy, sell, and trade virtual goods and services using cryptocurrencies or blockchain-based tokens. This creates new economic opportunities and revenue streams for both individuals and businesses. Additionally, the use of non-fungible tokens (NFTs) within the Metaverse allows for the ownership and trading of unique digital assets, further driving engagement and monetization.

Local special circumstances: The United States has a strong technology ecosystem, with many leading companies and startups focused on developing Metaverse platforms and technologies. This creates a favorable environment for innovation and investment in the Metaverse market. Additionally, the country has a large and diverse population, providing a significant user base for Metaverse platforms to thrive. Furthermore, the United States has a strong culture of entrepreneurship and consumerism, which aligns well with the opportunities presented by the Metaverse. The desire for novel experiences and the willingness to adopt new technologies make the country an ideal market for Metaverse platforms to flourish.

Underlying macroeconomic factors: The United States has a robust digital infrastructure, including high-speed internet connectivity and advanced mobile networks. This enables seamless access to Metaverse platforms and ensures a smooth user experience. Additionally, the country has a high smartphone penetration rate, allowing for widespread adoption of mobile-based Metaverse applications. Moreover, the United States has a strong economy and high disposable income levels, which contribute to the growth of the Metaverse market. Consumers are willing to spend on virtual goods, services, and experiences within the Metaverse, driving revenue generation for platform providers and content creators. In conclusion, the Metaverse market in the United States is experiencing significant growth and development due to customer preferences for immersive and interactive virtual experiences. The convergence of industries, the rise of virtual currencies and digital assets, and the country's favorable entrepreneurial and consumer culture are key trends driving the market. The robust digital infrastructure and strong economy further support the growth of the Metaverse market in the United States.

Data coverage:

Figures are based on advertising spending, in-app spending, in-game spending, online and offline sales, consumer spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Regarded as the next iteration of the internet, the metaverse is where the physical and digital worlds come together. As an evolution of social technologies, the metaverse allows digital representations of people, avatars, to interact with each other in a variety of settings. Whether it be at work, in an office, going to concerts or sports events, or even trying on clothes, the metaverse provides a space for endless, interconnected virtual communities using virtual reality (VR) headsets, augmented reality (AR) glasses, smartphone apps, or other devices.