Key regions: United States, Europe, Germany, India, United Kingdom
The Pay-per-View (TVoD) market in India has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to the development of this industry.
Customer preferences in India have played a crucial role in the growth of the Pay-per-View market. With the increasing availability of high-speed internet and the proliferation of smartphones, consumers are increasingly turning to digital platforms for entertainment. The convenience of being able to watch movies and TV shows on-demand, without the need for a traditional cable or satellite subscription, has made Pay-per-View services a popular choice among Indian consumers.
Trends in the market further support the growth of the Pay-per-View industry in India. The rise of streaming platforms such as Netflix, Amazon Prime Video, and Disney+ Hotstar has given consumers a wide range of options to choose from. These platforms offer a vast library of content, including both local and international movies and TV shows, catering to the diverse tastes of Indian audiences.
Additionally, the increasing popularity of original content produced by these platforms has attracted a large number of subscribers, further driving the growth of the Pay-per-View market. Local special circumstances in India have also contributed to the development of the Pay-per-View market. The country has a thriving film industry, commonly known as Bollywood, which produces a significant number of movies each year.
Bollywood movies have a huge fan base not only in India but also among the Indian diaspora worldwide. Pay-per-View services provide a convenient and accessible platform for Indian movie enthusiasts to watch the latest releases, even if they are not available in cinemas near them. This has further fueled the demand for Pay-per-View services in India.
Underlying macroeconomic factors have also played a role in the growth of the Pay-per-View market in India. The country has experienced rapid economic growth in recent years, leading to an increase in disposable income among the middle class. As a result, more people have the financial means to subscribe to Pay-per-View services and enjoy premium content at their convenience.
Additionally, the government's Digital India initiative, aimed at promoting digital connectivity and online services, has created a conducive environment for the growth of the Pay-per-View market. In conclusion, the Pay-per-View market in India is experiencing significant growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The convenience of on-demand entertainment, the availability of a wide range of content, the popularity of Bollywood movies, and the country's economic growth have all contributed to the development of this industry.
As digital connectivity continues to improve and consumer preferences evolve, the Pay-per-View market in India is expected to continue its upward trajectory.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video-on-Demand segment. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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