Digital Music - New Zealand

New Zealand

Highlights

In New Zealand, revenue in the Digital Music market market is projected to reach US$102.70m in 2024.
This revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.41%, leading to a projected market volume of US$121.50m by 2029.
The predominant market within this market is Music Streaming, with a market volume of US$77.45m anticipated in 2024.
In a global context, the majority of revenue will be generated the United States, which is expected to reach US$19.08bn in 2024.
Within New Zealand's Digital Music market market, the number of users is projected to amount to 1.9m users by 2029.
User penetration is estimated to be 28.4% in 2024, with an expected increase to 34.7% by 2029.
The usage share of Spotify is estimated to be 52.0% of the Digital Music market market in New Zealand for the year 2023.
In 2023, a share of 36.6% of users is categorized within the 36.6% group.
In New Zealand, the digital music market is increasingly embracing local artists, reflecting a growing preference for homegrown talent among consumers.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Music market in New Zealand is experiencing significant growth and development, driven by changing customer preferences and the influence of local special circumstances.

Customer preferences: Customers in New Zealand have shown a strong preference for digital music, with a shift away from physical formats such as CDs. This can be attributed to the convenience and accessibility of digital music platforms, which allow users to stream or download music on demand. Additionally, the rise of smartphones and other portable devices has made it easier for consumers to listen to music anytime and anywhere.

Trends in the market: One of the key trends in the Digital Music market in New Zealand is the increasing popularity of streaming services. Streaming platforms offer a wide range of music content and personalized recommendations, making it easier for users to discover new artists and songs. This trend is driven by the growing adoption of smartphones and the availability of high-speed internet connections, which enable seamless streaming experiences. As a result, subscription-based streaming services have gained traction in the market, with users opting for monthly or annual subscriptions to access unlimited music content. Another trend in the market is the rise of local music artists and content. New Zealand has a vibrant music scene, with a rich cultural heritage and a diverse range of musical genres. This has led to a growing demand for local music content, as consumers seek to support and engage with homegrown talent. Streaming platforms have played a crucial role in promoting and distributing local music, allowing artists to reach a wider audience both domestically and internationally.

Local special circumstances: New Zealand's relatively small population and geographic isolation present unique challenges and opportunities for the Digital Music market. While the market size may be smaller compared to larger countries, it also allows for greater focus and customization. Streaming platforms and music services have the opportunity to cater specifically to the preferences and tastes of New Zealand consumers, offering localized content and curated playlists that resonate with the local audience.

Underlying macroeconomic factors: The growth of the Digital Music market in New Zealand can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, leading to increased disposable income and consumer spending. This has allowed consumers to allocate a larger portion of their budget towards entertainment and leisure activities, including digital music. Additionally, the government's investment in digital infrastructure and broadband connectivity has further facilitated the growth of the market, ensuring that consumers have access to high-quality streaming services. In conclusion, the Digital Music market in New Zealand is witnessing significant growth and development, driven by changing customer preferences, local special circumstances, and favorable macroeconomic factors. The rise of streaming services, the popularity of local music content, and the country's unique market dynamics have all contributed to the market's expansion. As technology continues to evolve and consumer behavior evolves, the Digital Music market in New Zealand is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.