Key regions: United Kingdom, Germany, Asia, South Korea, Japan
The OTT Video market in New Zealand has been experiencing significant growth in recent years.
Customer preferences: Customers in New Zealand are increasingly turning to OTT Video services for their entertainment needs. The convenience and flexibility offered by these platforms have made them popular among consumers. With the rise of smart TVs and mobile devices, people can now access their favorite movies and TV shows anytime and anywhere. Additionally, the availability of a wide range of content, including local and international productions, has further fueled the demand for OTT Video services.
Trends in the market: One of the key trends in the New Zealand OTT Video market is the increasing adoption of subscription-based models. Many consumers prefer the convenience of paying a monthly fee for unlimited access to a vast library of content. This trend is driven by the desire to have a seamless and uninterrupted viewing experience. As a result, OTT Video platforms are investing in original content and exclusive licensing deals to attract and retain subscribers. Another trend in the market is the emergence of niche OTT Video services catering to specific interests and demographics. These platforms offer specialized content, such as documentaries, sports, and children's programming, to target niche audiences. By focusing on specific genres or demographics, these services can differentiate themselves from larger, more general OTT Video platforms.
Local special circumstances: New Zealand's unique cultural landscape has also contributed to the growth of the OTT Video market. The country has a vibrant film and television industry, producing internationally acclaimed content. This local content has gained popularity both domestically and internationally, attracting viewers to OTT Video platforms that offer access to New Zealand productions. Furthermore, the presence of indigenous Māori culture in New Zealand has created a demand for OTT Video services that showcase Māori-language programming and cultural content.
Underlying macroeconomic factors: Several macroeconomic factors have played a role in the development of the OTT Video market in New Zealand. The country's strong internet infrastructure and high smartphone penetration rate have made it easier for consumers to access OTT Video services. Additionally, the increasing disposable income and changing consumer behavior have contributed to the growth of the market. As more people prioritize convenience and personalized entertainment experiences, the demand for OTT Video services is expected to continue to rise. In conclusion, the OTT Video market in New Zealand is experiencing significant growth due to customer preferences for convenience and flexibility, the adoption of subscription-based models, the emergence of niche services, the popularity of local content, and the country's strong internet infrastructure. These trends, combined with favorable macroeconomic factors, are driving the expansion of the market and shaping the future of the OTT Video industry in New Zealand.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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