Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in New Zealand has been experiencing significant growth in recent years, driven by changing customer preferences and the emergence of new technologies.
Customer preferences: New Zealanders have shown a growing preference for streaming services and on-demand content, which has led to a decline in traditional broadcast television. This shift in consumer behavior can be attributed to several factors. Firstly, the increasing availability of high-speed internet has made streaming services more accessible to a larger audience. Secondly, the convenience of on-demand content allows viewers to watch their favorite shows and movies at their own pace, without being tied to a specific broadcast schedule. Lastly, the wide variety of content available on streaming platforms appeals to a diverse range of tastes and interests.
Trends in the market: One of the key trends in the TV & Video market in New Zealand is the rise of subscription video-on-demand (SVOD) services. Platforms such as Netflix and Disney+ have gained significant popularity among New Zealanders, offering a vast library of movies, TV shows, and original content. This trend has led to a decline in traditional pay-TV subscriptions, as consumers opt for more affordable and flexible streaming options. Another trend in the market is the increasing adoption of smart TVs. These televisions come equipped with internet connectivity and built-in streaming apps, allowing users to access online content directly on their TV screens. The convenience and seamless integration of smart TVs have made them a popular choice among consumers, further driving the shift towards streaming services.
Local special circumstances: New Zealand's geographic isolation and relatively small population have contributed to the unique dynamics of its TV & Video market. The limited number of broadcasters and content providers in the country has created a more concentrated market, with a few major players dominating the industry. This has both advantages and disadvantages for consumers. On one hand, it allows for greater control over content quality and standards. On the other hand, it can result in limited choices and higher prices compared to larger markets.
Underlying macroeconomic factors: The strong growth in the TV & Video market in New Zealand can also be attributed to favorable macroeconomic conditions. The country has experienced steady economic growth in recent years, resulting in increased disposable income for consumers. This has allowed for greater spending on entertainment and leisure activities, including TV and video services. Additionally, the government's investment in digital infrastructure and broadband connectivity has played a crucial role in enabling the expansion of streaming services and the adoption of new technologies. In conclusion, the TV & Video market in New Zealand is experiencing a shift towards streaming services and on-demand content, driven by changing customer preferences and the availability of new technologies. The rise of subscription video-on-demand services and the adoption of smart TVs are key trends in the market. The country's unique geographic circumstances and relatively small population have created a concentrated market, with a few major players dominating the industry. Favorable macroeconomic conditions, including steady economic growth and government investment in digital infrastructure, have further supported the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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