Box Office - New Zealand

New Zealand

Highlights

In New Zealand, revenue in the Box Office market market is projected to reach US$104.10m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 3.79%, resulting in a projected market volume of US$125.30m by 2029.
By 2029, the number of viewers in the Box Office market market in New Zealand is expected to amount to 2.1m users.
User penetration in New Zealand will be 36.9% in 2024 and is expected to hit 39.1% by 2029.
The average revenue per viewer in New Zealand is expected to amount to US$53.57.
In global comparison, most revenue will be generated the United States (US$10.14bn in 2024).
New Zealand's box office market is experiencing a resurgence, driven by a growing appetite for local storytelling and diverse film genres.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Box Office market in New Zealand has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences have played a crucial role in shaping the Box Office market in New Zealand. Moviegoers in the country have shown a strong preference for a wide range of genres, including action, comedy, drama, and fantasy. This diverse taste has contributed to the success of both local and international films, as audiences are eager to experience different storytelling styles and cinematic experiences. Additionally, the demand for high-quality visuals and immersive sound has led to the popularity of 3D and IMAX screenings, providing a unique and enhanced movie-watching experience. Trends in the market have also influenced the growth of the Box Office industry in New Zealand. The rise of digital platforms and streaming services has posed a challenge to traditional cinema attendance. However, the industry has responded by adapting to these changes and offering unique experiences that cannot be replicated at home. The introduction of luxury cinema experiences, such as reclining seats, gourmet food options, and personalized service, has attracted customers who seek a premium movie-watching experience. Furthermore, the integration of technology, such as online ticket booking and mobile apps, has made it easier for customers to access and enjoy movies in theaters. Local special circumstances have contributed to the development of the Box Office market in New Zealand. The country has a vibrant and thriving film industry, with a number of local productions gaining international recognition. This has not only generated interest and pride among New Zealanders but has also attracted tourists who are keen to explore the landscapes and culture depicted in these films. Additionally, the government has been supportive of the film industry through incentives and grants, encouraging both local and international filmmakers to choose New Zealand as a filming destination. This has not only boosted the local economy but has also increased the visibility and appeal of New Zealand cinema. Underlying macroeconomic factors have also played a role in the growth of the Box Office market in New Zealand. The country's stable economy, rising disposable incomes, and increasing population have contributed to higher consumer spending on entertainment and leisure activities. Furthermore, New Zealand's strong tourism industry has attracted a diverse range of visitors, who often include a visit to the cinema as part of their itinerary. This has provided a steady stream of customers for the Box Office market, contributing to its growth and sustainability. In conclusion, the Box Office market in New Zealand has experienced significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The industry has successfully adapted to the evolving landscape by offering unique experiences, leveraging the country's film industry and natural beauty, and capitalizing on favorable economic conditions. As a result, the Box Office market in New Zealand is poised for continued growth and success in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.