eBooks - New Zealand

New Zealand

Highlights

In New Zealand, revenue in the eBooks market is projected to reach US$58.66m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 0.61%, leading to a projected market volume of US$60.48m by 2029.
In the eBooks market withNew_Zealand, the number of readers is anticipated to amount to 920.5k users by 2029.
User penetration is forecasted to be 14.8% in 2024 and is expected to increase to 16.9% by 2029.
The average revenue per user (ARPU) in New Zealand is expected to reach US$74.97.
In a global context, the majority of revenue will be generated the United States, which is projected to reach US$5.34bn in 2024.
In the year 2023, a share of 34.4% of users in New Zealand is in the 34.4% group.
In 2023, a share of 34.4% of users in New Zealand is also 34.4%.
In New Zealand, the eBook market is experiencing a surge in popularity as consumers increasingly seek digital alternatives for literary consumption.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The eBooks market in New Zealand is experiencing significant growth and development.

Customer preferences: Customers in New Zealand are increasingly turning to eBooks as a convenient and accessible way to read and consume content. With the rise of smartphones, tablets, and e-readers, people are embracing the digital format for its portability and ease of use. Additionally, the younger generation, who are more tech-savvy, are driving the demand for eBooks as they are more comfortable with digital devices and digital content.

Trends in the market: One of the key trends in the eBooks market in New Zealand is the increasing availability and accessibility of eBooks. With the expansion of online platforms and digital marketplaces, consumers have a wide range of options to choose from. This has led to a greater variety of eBooks being published, catering to different interests and genres. Furthermore, the emergence of self-publishing platforms has empowered authors to publish their own eBooks, resulting in a diverse and vibrant eBook market. Another trend in the market is the growing popularity of subscription-based eBook services. These services offer customers unlimited access to a library of eBooks for a monthly fee. This model has gained traction in New Zealand as it provides a cost-effective way for readers to access a wide range of titles without having to purchase each eBook individually.

Local special circumstances: New Zealand's geographical location and relatively small population size pose unique challenges and opportunities for the eBooks market. The country's remote location means that physical bookstores may be limited in certain areas, making eBooks a more accessible option for residents. Additionally, New Zealand has a strong literary culture, with a high literacy rate and a tradition of storytelling. This cultural affinity for reading has contributed to the growth of the eBooks market.

Underlying macroeconomic factors: The growth of the eBooks market in New Zealand is also influenced by macroeconomic factors. The country has a strong and stable economy, which has resulted in increased disposable income for consumers. This allows individuals to invest in digital devices and eBooks. Furthermore, the widespread availability of high-speed internet and the increasing affordability of digital devices have made eBooks more accessible to a larger segment of the population. In conclusion, the eBooks market in New Zealand is experiencing growth and development due to customer preferences for convenience and accessibility, the availability of a wide range of eBooks, the popularity of subscription-based services, the country's unique geographical circumstances, and the favorable macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.