Key regions: United States, China, Japan, United Kingdom, Germany
The Media market in New Zealand has seen significant growth and development in recent years. Customer preferences have shifted towards digital media platforms, leading to the emergence of new trends in the market. Local special circumstances and underlying macroeconomic factors have also played a role in shaping the media landscape in the country.
Customer preferences: In New Zealand, there has been a notable shift in customer preferences towards digital media platforms. With the increasing availability of high-speed internet and the widespread use of smartphones, consumers are now accessing media content through online channels. Streaming services, social media platforms, and online news websites have become popular choices for entertainment and information. This shift in customer preferences has led to a decline in traditional media consumption, such as television and print newspapers.
Trends in the market: One of the prominent trends in the media market in New Zealand is the rise of streaming services. Platforms like Netflix, Amazon Prime Video, and Disney+ have gained a significant number of subscribers in the country. This trend can be attributed to the convenience and flexibility offered by these services, allowing users to access a wide range of content on-demand. As a result, traditional television broadcasters are facing increased competition and are adapting their strategies to include online streaming options. Another trend in the media market is the growing influence of social media platforms. Platforms like Facebook, Instagram, and YouTube have become important channels for content consumption and advertising. Advertisers are increasingly leveraging social media to reach their target audience and engage with them directly. Influencer marketing has also gained popularity, with brands collaborating with social media influencers to promote their products or services. This trend reflects the changing dynamics of advertising and the increasing importance of digital platforms in reaching consumers.
Local special circumstances: New Zealand's relatively small population and geographical isolation have shaped the media market in unique ways. With a smaller market size compared to other countries, media companies in New Zealand have had to adapt their strategies to cater to a limited audience. This has led to a focus on local content production, with a significant portion of media content being produced within the country. Local news, television shows, and films play an essential role in connecting with the New Zealand audience and reflecting their cultural identity.
Underlying macroeconomic factors: The strong economic growth in New Zealand has contributed to the development of the media market. A stable economy and rising disposable incomes have increased consumer spending on media and entertainment. This has encouraged media companies to invest in new technologies and content production to meet the growing demand. Additionally, the government's support for the creative industries and the introduction of favorable policies have also contributed to the growth of the media market in New Zealand. In conclusion, the media market in New Zealand is experiencing significant growth and development, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards digital media platforms, the rise of streaming services, and the growing influence of social media are shaping the media landscape in the country. The unique characteristics of the New Zealand market, such as its small population and geographical isolation, have also influenced the media market's dynamics. Overall, the media market in New Zealand is expected to continue evolving as technology advances and consumer preferences continue to change.
Data coverage:
The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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