Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in New Zealand has been experiencing significant developments and trends in recent years. Customer preferences in the Traditional TV & Home Video market in New Zealand have been shifting towards digital platforms and streaming services.
With the increasing availability of high-speed internet and the convenience of on-demand content, more consumers are opting for streaming services such as Netflix, Amazon Prime Video, and Disney+. This trend is driven by the desire for greater flexibility in content consumption, as well as the ability to access a wide range of movies and TV shows from around the world. In addition to digital platforms, there is also a growing demand for smart TVs and home theater systems.
Consumers are looking for immersive viewing experiences and are willing to invest in high-quality audiovisual equipment. This trend is fueled by advancements in technology, which have made it easier for consumers to set up home entertainment systems that rival the cinematic experience. Local special circumstances in New Zealand, such as the geographic isolation and small population, have also played a role in shaping the Traditional TV & Home Video market.
The limited number of television channels available in the country has led to a greater reliance on international content. This has further fueled the demand for streaming services that offer a wide variety of international movies and TV shows. Additionally, the popularity of local content, including movies and TV shows produced in New Zealand, has also contributed to the growth of the market.
Underlying macroeconomic factors, such as the growth of the overall economy and disposable income levels, have also influenced the development of the Traditional TV & Home Video market in New Zealand. As the economy has expanded, consumers have had more discretionary income to spend on entertainment. This has led to increased spending on digital platforms, smart TVs, and home theater systems.
Furthermore, the availability of affordable internet plans and the expansion of internet infrastructure have made it easier for consumers to access streaming services and digital content. In conclusion, the Traditional TV & Home Video market in New Zealand is evolving in response to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards digital platforms and streaming services, the demand for smart TVs and home theater systems, the reliance on international and local content, and the growth of the overall economy are all contributing to the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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