Market Insights Advertising & Media Media Books

Physical Books - New Zealand

New Zealand

In 2024, the Physical Books market market in New Zealand is projected to reach revenue of US$87.56m.
The revenue is expected to grow annually at a rate of -2.28% from 2024 to 2029, resulting in a projected market volume of US$78.04m by 2029.
By 2029, the number of readers in the Physical Books market market in New Zealand is expected to reach 1.5m users.
New Zealand has the highest user penetration rate in the Physical Books market market at 52.2%, surpassing other countries.
The average revenue per user (ARPU) in New Zealand is expected to be US$57.55.
When compared globally, the in the United States is projected to generate the most revenue in the Physical Books market market, reaching US$14,650.00m in 2024.
In the year 0, none of the users in New Zealand are categorized in any specific group.
Additionally, in the year 0, none of the users in New Zealand are classified by age.
The resurgence of independent bookstores in New Zealand underscores a growing appreciation for physical books in the media market.

Key regions: Asia, United Kingdom, France, Europe, Japan

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.