Online Games - Bahrain

Bahrain

Highlights

In Bahrain, revenue in the Online Games market market is projected to reach US$1.98m in 2024.
The revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.28%, resulting in a projected market volume of US$2.57m by 2029.
In the Online Games market market in Bahrain, the number of users is expected to amount to 253.7k users by 2029.
User penetration will be 15.7% in 2024 and is expected to hit 16.2% by 2029.
In global comparison, most revenue will be generated China (US$6.53bn in 2024).
The average revenue per user (ARPU) in the Online Games market market in Bahrain is projected to amount to US$8.44 in 2024.
Bahrain's online gaming sector is experiencing a surge in popularity, driven by increasing internet penetration and a youthful, tech-savvy population seeking engaging entertainment options.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Games market in Bahrain has experienced significant growth in recent years, driven by changing customer preferences and the increasing popularity of online gaming worldwide.

Customer preferences: In Bahrain, as in many other countries, customer preferences have shifted towards online gaming due to its convenience and accessibility. With the proliferation of smartphones and high-speed internet connectivity, more people are opting to play games on their mobile devices rather than traditional gaming consoles or PCs. This trend is further fueled by the availability of a wide range of online games, including multiplayer games that allow players to compete or cooperate with others from around the world. Additionally, the rise of esports has also contributed to the growing popularity of online gaming, as more people are interested in watching and participating in competitive gaming events.

Trends in the market: One of the key trends in the online games market in Bahrain is the increasing adoption of mobile gaming. Mobile games offer a convenient and portable gaming experience, allowing players to enjoy their favorite games anytime and anywhere. This trend is expected to continue as smartphone penetration rates continue to rise and game developers focus on creating mobile-friendly games. Another trend in the market is the growing popularity of free-to-play games, which allow players to download and play games for free, but offer in-app purchases or advertisements to generate revenue. This model has proven to be successful in attracting a large user base and monetizing through microtransactions.

Local special circumstances: Bahrain, being a small island nation with a relatively small population, has a close-knit gaming community. This has led to the emergence of local gaming events and tournaments, where gamers can showcase their skills and compete against each other. These events not only promote the local gaming scene but also attract international players and audiences. Furthermore, the government of Bahrain has recognized the potential of the gaming industry and has taken steps to support its growth. For example, the Bahrain Economic Development Board has established initiatives to attract game developers and promote the development of the gaming industry in the country.

Underlying macroeconomic factors: The growth of the online games market in Bahrain is also influenced by underlying macroeconomic factors. The country has a strong economy and high per capita income, which enables people to spend more on leisure activities such as gaming. Additionally, Bahrain has a young population, with a significant portion of the population being below the age of 30. Younger generations are more likely to be avid gamers, contributing to the demand for online games. Furthermore, the government's focus on diversifying the economy and promoting the digital sector has created a favorable environment for the development of the online games market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.