Cinema Concessions - Bangladesh

Bangladesh

Highlights

In Bangladesh, revenue in the Cinema Concessions market market is projected to reach US$57.48m in 2024.
Revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 1.38%, leading to a projected market volume of US$61.54m by 2029.
Within the Cinema Concessions market market in Bangladesh, the number of viewers is expected to total 9.5m users by 2029.
User penetration is forecasted to be 4.7% in 2024 and is expected to increase to 5.2% by 2029.
The average revenue per viewer in Bangladesh is projected to be US$6.93.
In a global context, most revenue will be generated the United States, with an expected revenue of US$9.88bn in 2024.
In Bangladesh, the cinema concessions market is witnessing a surge in demand for diverse snack options, reflecting evolving consumer preferences and cultural influences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Concessions market in Bangladesh has been experiencing significant growth in recent years.

Customer preferences: Customers in Bangladesh have shown a growing interest in the cinema concessions market. They enjoy the convenience of purchasing snacks and beverages at the cinema, as it enhances their overall movie-watching experience. Additionally, the availability of a wide variety of food and beverage options, including both local and international brands, has further fueled the demand for cinema concessions in the country.

Trends in the market: One of the key trends in the cinema concessions market in Bangladesh is the increasing popularity of premium snacks and beverages. Customers are willing to pay a higher price for high-quality products that offer a unique and indulgent experience. This trend is driven by the rising disposable income of the middle class and their desire for a more luxurious cinema experience. Another trend in the market is the introduction of innovative and unique food and beverage offerings. Cinemas in Bangladesh are constantly striving to differentiate themselves from competitors by offering a diverse range of snacks and beverages that cater to the preferences of their customers. This includes introducing new flavors, incorporating local ingredients, and partnering with popular food brands to create exclusive menu items.

Local special circumstances: Bangladesh has a large and growing young population, which is a key driver of the cinema concessions market. Young people in the country are increasingly seeking entertainment options that offer a complete experience, including food and beverages. Cinemas have recognized this demand and have invested in upgrading their concessions offerings to attract this demographic. Furthermore, the cinema industry in Bangladesh has experienced significant growth in recent years, with the opening of new multiplexes and the renovation of existing cinemas. This has created opportunities for the expansion of the cinema concessions market, as these new and improved cinemas are equipped with modern facilities and amenities, including spacious concession areas.

Underlying macroeconomic factors: The growth of the cinema concessions market in Bangladesh can be attributed to several underlying macroeconomic factors. The country's economy has been growing steadily, leading to an increase in disposable income levels. As a result, consumers have more money to spend on leisure activities, including going to the cinema and purchasing concessions. Additionally, the urbanization rate in Bangladesh has been rising, with more people moving to cities in search of better job opportunities and a higher standard of living. This urbanization trend has led to an increase in the number of cinemas in urban areas, which in turn has boosted the demand for cinema concessions. In conclusion, the Cinema Concessions market in Bangladesh has been growing rapidly due to customer preferences for convenience and a wide variety of options, as well as the introduction of premium and innovative offerings. The local special circumstances, such as the young population and the growth of the cinema industry, have further fueled this growth. The underlying macroeconomic factors, including the country's growing economy and urbanization rate, have also played a significant role in the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.