eBooks - Bangladesh

Bangladesh

Highlights

In Bangladesh, revenue in the eBooks market is projected to reach US$32.02m in 2024.
This revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 5.77%, leading to a projected market volume of US$42.39m by 2029.
Furthermore, the number of eBook readers in Bangladesh is expected to amount to 21.7m users by 2029.
User penetration in this market will be 9.4% in 2024 and is forecasted to increase to 11.9% by 2029.
The average revenue per user (ARPU) in Bangladesh is expected to be US$1.95.
In a global context, it is noteworthy that most revenue in the eBooks market will be generated the United States, amounting to US$5.34bn in 2024.
In Bangladesh, the rising popularity of eBooks is reshaping the media landscape, driven by increasing internet access and a burgeoning youth population eager for digital content.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The eBooks market in Bangladesh is experiencing significant growth due to various factors.

Customer preferences: Customers in Bangladesh are increasingly turning to eBooks due to their convenience and affordability. With the advent of smartphones and tablets, people are now able to access eBooks easily and read them on the go. This has led to a shift in customer preferences from traditional print books to digital books. Additionally, the younger generation in Bangladesh, which is more tech-savvy, is more inclined towards eBooks as compared to their older counterparts.

Trends in the market: One of the key trends in the eBooks market in Bangladesh is the increasing availability of local language eBooks. As the majority of the population in Bangladesh speaks Bengali, there is a growing demand for eBooks in Bengali language. Publishers and authors are recognizing this trend and are making efforts to cater to this demand by producing more eBooks in Bengali. Another trend in the market is the rise of self-publishing. With the ease of digital publishing platforms, more authors in Bangladesh are choosing to self-publish their eBooks. This allows them to have greater control over the publishing process and reach a wider audience. Self-published eBooks are also often priced lower than traditionally published books, making them more affordable for customers.

Local special circumstances: Bangladesh has a large population with a high literacy rate, which provides a favorable environment for the growth of the eBooks market. Additionally, the country has a significant number of students and young professionals who are increasingly embracing digital technology. This demographic is driving the demand for eBooks in Bangladesh. Furthermore, the lack of physical bookstores in many parts of the country has also contributed to the growth of the eBooks market. With limited access to physical books, people are turning to eBooks as a convenient alternative.

Underlying macroeconomic factors: The improving internet infrastructure in Bangladesh has played a crucial role in the growth of the eBooks market. As more people gain access to the internet, the demand for digital content, including eBooks, is increasing. The government of Bangladesh has also taken initiatives to improve internet connectivity and digital literacy in the country, which has further fueled the growth of the eBooks market. Additionally, the affordability of smartphones and tablets has made it easier for people to access eBooks. As the prices of these devices continue to decrease, more people in Bangladesh are able to afford them, leading to a larger customer base for eBooks. In conclusion, the eBooks market in Bangladesh is growing rapidly due to the convenience and affordability of digital books. Customer preferences are shifting towards eBooks, especially in the younger generation. The availability of local language eBooks and the rise of self-publishing are also contributing to the growth of the market. The favorable demographics, lack of physical bookstores, improving internet infrastructure, and affordability of digital devices are all underlying macroeconomic factors that are driving the growth of the eBooks market in Bangladesh.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.