TV & Video - Bangladesh | Statista Market Forecast

In Bangladesh, revenue in the TV & Video market market is projected to reach US$635.80m in 2024.
Revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 5.09%, which will result in a projected market volume of US$814.90m by 2029.
The largest market within this market is Traditional TV & Home Video, expected to have a market volume of US$396.60m in 2024.
In a global context, the majority of revenue will be generated the United States, with a figure of US$280.30bn in 2024.
Within the TV & Video market market in Bangladesh, the number of users is expected to reach 122.5m users by 2029.
User penetration in this market is projected to be at 64.5% in 2024.
The average revenue per user (ARPU) is anticipated to amount to US$5.64 in 2024.
In Bangladesh, the rising popularity of streaming services is reshaping the traditional TV landscape, leading to increased competition among content providers.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Bangladesh has been experiencing significant growth and development in recent years. Customer preferences in the TV & Video market in Bangladesh are largely driven by the increasing demand for high-quality content and the availability of affordable and technologically advanced products. Consumers in Bangladesh are increasingly looking for televisions and video devices that offer a wide range of entertainment options, including access to streaming services and online content. Additionally, there is a growing preference for smart TVs that allow users to connect to the internet and access a variety of apps and services. Trends in the TV & Video market in Bangladesh include the increasing popularity of online streaming services, such as Netflix and Amazon Prime Video. These platforms offer a wide range of content, including movies, TV shows, and documentaries, which can be accessed on-demand. This trend is driven by the growing internet penetration in the country and the availability of affordable data plans. As a result, consumers are shifting away from traditional cable and satellite TV services and opting for online streaming options. Another trend in the market is the growing demand for larger screen sizes. Consumers in Bangladesh are increasingly looking for TVs with bigger screens to enhance their viewing experience. This trend is fueled by the decreasing prices of large-screen TVs and the availability of high-definition and 4K resolution options. Additionally, the popularity of sports events, movies, and TV shows among consumers in Bangladesh has contributed to the demand for larger screens. Local special circumstances in the TV & Video market in Bangladesh include the strong presence of local brands offering affordable and feature-rich products. These brands cater to the needs and preferences of the local consumers and offer competitive prices compared to international brands. Additionally, the government of Bangladesh has been encouraging the growth of the electronics industry, which has resulted in the establishment of manufacturing facilities and the availability of locally produced TVs and video devices. Underlying macroeconomic factors that contribute to the development of the TV & Video market in Bangladesh include the country's growing middle class and increasing disposable income. As more people in Bangladesh have access to higher incomes, they are able to afford TVs and video devices. Additionally, the rapid urbanization in the country has led to the expansion of housing and infrastructure, creating a favorable environment for the growth of the TV & Video market. Overall, the TV & Video market in Bangladesh is experiencing growth and development driven by customer preferences for high-quality content and technologically advanced products. The increasing popularity of online streaming services, demand for larger screen sizes, and the presence of local brands are key trends in the market. The country's growing middle class and increasing disposable income, along with rapid urbanization, are underlying macroeconomic factors that contribute to the market's development.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.