Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Bangladesh has been experiencing significant growth and development in recent years. Customer preferences in the TV & Video market in Bangladesh are largely driven by the increasing demand for high-quality content and the availability of affordable and technologically advanced products. Consumers in Bangladesh are increasingly looking for televisions and video devices that offer a wide range of entertainment options, including access to streaming services and online content. Additionally, there is a growing preference for smart TVs that allow users to connect to the internet and access a variety of apps and services. Trends in the TV & Video market in Bangladesh include the increasing popularity of online streaming services, such as Netflix and Amazon Prime Video. These platforms offer a wide range of content, including movies, TV shows, and documentaries, which can be accessed on-demand. This trend is driven by the growing internet penetration in the country and the availability of affordable data plans. As a result, consumers are shifting away from traditional cable and satellite TV services and opting for online streaming options. Another trend in the market is the growing demand for larger screen sizes. Consumers in Bangladesh are increasingly looking for TVs with bigger screens to enhance their viewing experience. This trend is fueled by the decreasing prices of large-screen TVs and the availability of high-definition and 4K resolution options. Additionally, the popularity of sports events, movies, and TV shows among consumers in Bangladesh has contributed to the demand for larger screens. Local special circumstances in the TV & Video market in Bangladesh include the strong presence of local brands offering affordable and feature-rich products. These brands cater to the needs and preferences of the local consumers and offer competitive prices compared to international brands. Additionally, the government of Bangladesh has been encouraging the growth of the electronics industry, which has resulted in the establishment of manufacturing facilities and the availability of locally produced TVs and video devices. Underlying macroeconomic factors that contribute to the development of the TV & Video market in Bangladesh include the country's growing middle class and increasing disposable income. As more people in Bangladesh have access to higher incomes, they are able to afford TVs and video devices. Additionally, the rapid urbanization in the country has led to the expansion of housing and infrastructure, creating a favorable environment for the growth of the TV & Video market. Overall, the TV & Video market in Bangladesh is experiencing growth and development driven by customer preferences for high-quality content and technologically advanced products. The increasing popularity of online streaming services, demand for larger screen sizes, and the presence of local brands are key trends in the market. The country's growing middle class and increasing disposable income, along with rapid urbanization, are underlying macroeconomic factors that contribute to the market's development.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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