Traditional TV & Home Video - Bangladesh

Revenue in the Traditional TV & Home Video market market in Bangladesh is projected to reach US$396.60m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 0.84%, leading to a projected market volume of US$413.40m by 2029.
The average revenue per user (ARPU) in Bangladesh is anticipated to be US$3.85.
In global comparison, the majority of revenue will be generated the United States, which is expected to reach US$146.60bn in 2024.
The number of TV Viewers in Bangladesh is projected to amount to 108.3m users by 2029.
User penetration in the Traditional TV & Home Video market market in Bangladesh is expected to be at 59.0% in 2024.
The average revenue per TV user (ARPU) in the Traditional TV & Home Video market market withBangladesh is projected to amount to US$3.85 in 2024.
In Bangladesh, the Traditional TV & Home Video market is experiencing a resurgence as audiences increasingly seek local content that reflects cultural narratives and values.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in Bangladesh has been experiencing significant growth in recent years.

Customer preferences: Bangladesh is a country with a large population and a growing middle class. As a result, there is a strong demand for entertainment and media content. Traditional TV and home video have been popular choices for consumers in Bangladesh, as they provide a wide range of content options, including local and international programming. Additionally, many households in Bangladesh still do not have access to high-speed internet, making traditional TV and home video the primary source of entertainment for a large portion of the population.

Trends in the market: One of the key trends in the Traditional TV & Home Video market in Bangladesh is the increasing popularity of satellite television. Satellite TV providers offer a wide variety of channels and programming options, catering to the diverse preferences of consumers. This has led to a shift in consumer behavior, with many households opting for satellite TV subscriptions instead of traditional cable TV services. Another trend in the market is the rising demand for high-definition (HD) content. As technology advances and prices become more affordable, consumers in Bangladesh are increasingly seeking out TVs and home video systems that can deliver high-quality visuals and audio. This has led to an increase in the sales of HD TVs and Blu-ray players in the country.

Local special circumstances: Bangladesh has a rich and vibrant film industry, commonly known as "Dhallywood. " Local films and TV shows are highly popular among the Bangladeshi audience, and there is a strong demand for home video releases of these productions. This has created a niche market for traditional TV and home video retailers, who cater to the local content preferences of consumers.

Underlying macroeconomic factors: The growing economy of Bangladesh has contributed to the development of the Traditional TV & Home Video market. As disposable incomes rise and living standards improve, more households are able to afford TVs and home video systems. Additionally, the government has been investing in infrastructure development, including the expansion of electricity access, which has further facilitated the growth of the market. In conclusion, the Traditional TV & Home Video market in Bangladesh is experiencing growth due to the increasing demand for entertainment content, the popularity of satellite TV, the rising demand for HD content, the presence of a vibrant local film industry, and the overall economic development of the country. These factors have created a favorable environment for the market to thrive and are expected to continue driving its growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.