OTT Video - Bangladesh | Statista Market Forecast

In Bangladesh, revenue in the OTT Video market market is projected to reach US$239.20m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 10.91%, resulting in a projected market volume of US$401.50m by 2029.
The largest market within this market in Bangladesh is Video Streaming (SVoD), which is anticipated to have a market volume of US$181.40m in 2024.
In a global context, the United States is expected to generate the most revenue, with figures reaching US$133.70bn in 2024.
The number of users in the OTT Video market market in Bangladesh is expected to amount to 57.1m users by 2029.
User penetration in this market will be 21.7% in 2024 and is anticipated to rise to 31.2% by 2029.
The average revenue per user (ARPU) in the OTT Video market market in Bangladesh is projected to amount to US$6.31 in 2024.
In Bangladesh, the OTT video market is rapidly evolving, driven by increasing internet penetration and a growing appetite for local content.

Definition:

OTT Video refers to a digital media distribution model where users can access and watch video content at their convenience, usually through an online platform or service. With VoD, users have the flexibility to choose what content they want to watch, when they want to watch it, and how they want to consume it. This allows users to stream or download video content on demand, without the need for traditional broadcasting schedules or physical media. VoD platforms typically offer a wide range of content, including movies, TV shows, documentaries, and other video content, which can be accessed and viewed instantly or stored for later viewing. VoD has become increasingly popular in recent years, offering convenience, flexibility, and a personalized viewing experience for users.

Structure:

The market consists of several markets, namely Video Streaming (SVoD), which is streaming on a subscription basis, Pay-per-View (TVoD), which is paying for digital video content and watch it online, Video Downloads (EST), which is the download of digital video content and OTT Video Advertising, which is the advertising in video streaming.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Market numbers for OTT Video can also be found in the video-on-demand market. Key players in the market are companies, such as Netflix, Amazon or Disney+.

Rentals as single transaction or pay-per-view (transactional VoD or TVoD)
Subscription-based services (subscription VoD or SVoD)
Digital purchases via download or permanent cloud storage (electronic-sell-through or EST)
OTT Video Advertising
Free ad-supported streaming TV (FAST) services, such as Pluto TV or Freevee

Pay-TV subscriptions (cable TV, satellite TV, IPTV, DTTV)
Physical home video (DVD & Blu-ray)
Traditional TV advertising

The OTT Video market in Bangladesh is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this growth. Customer preferences play a crucial role in the development of the OTT Video market in Bangladesh. With the increasing availability of affordable smartphones and internet connectivity, consumers are increasingly turning to online streaming platforms for their entertainment needs. The convenience of accessing a wide range of content anytime and anywhere is highly appealing to consumers. Additionally, the younger generation, which forms a significant portion of the population in Bangladesh, is more inclined towards digital content consumption, further driving the demand for OTT Video services. Trends in the market also contribute to the growth of the OTT Video market in Bangladesh. International OTT Video platforms have recognized the potential of the Bangladeshi market and are expanding their presence in the country. This has led to increased competition, resulting in a wider range of content choices for consumers. Furthermore, local OTT Video platforms are emerging, catering to the specific preferences and cultural nuances of the Bangladeshi audience. These platforms are not only offering local content but also providing a platform for local content creators to showcase their work, promoting the growth of the local entertainment industry. Local special circumstances in Bangladesh also contribute to the development of the OTT Video market. Traditional television and cable services have limitations in terms of content choices and scheduling. OTT Video platforms offer a solution to these limitations by providing a vast library of on-demand content. Additionally, the high cost of cable and satellite TV subscriptions in Bangladesh makes OTT Video platforms a more affordable alternative for many consumers. Underlying macroeconomic factors also play a role in the growth of the OTT Video market in Bangladesh. The country has witnessed significant economic growth in recent years, leading to an increase in disposable income among the middle class. This has resulted in higher consumer spending on entertainment and leisure activities, including OTT Video subscriptions. Furthermore, the government's focus on digitalization and the expansion of internet infrastructure have created a favorable environment for the growth of the OTT Video market. In conclusion, the OTT Video market in Bangladesh is experiencing rapid growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The increasing demand for online streaming platforms, the emergence of local and international OTT Video providers, and the favorable macroeconomic environment all contribute to the development of the market in Bangladesh.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.