In-game Advertising - Bangladesh

Bangladesh

Highlights

In Bangladesh, revenue in the In-game Advertising market market is projected to reach US$20.67m in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 7.07%, leading to a projected market volume of US$29.09m by 2029.
The average revenue per user (ARPU) in Bangladesh is anticipated to amount to US$0.54.
In a global context, the majority of revenue will be generated China, which is expected to reach US$46.61bn in 2024.
In Bangladesh, the rising mobile gaming sector is increasingly attracting brands to explore innovative in-game advertising strategies that resonate with local youth culture.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In recent years, the In-game Advertising market in Bangladesh has been experiencing significant growth and development.

Customer preferences: With the increasing popularity of mobile gaming in Bangladesh, there is a growing demand for in-game advertising among consumers. Many gamers are willing to engage with advertisements within their favorite games in exchange for rewards or additional game features. This trend is driven by the desire for a more immersive gaming experience and the opportunity to access premium content without paying for it directly.

Trends in the market: One of the key trends in the In-game Advertising market in Bangladesh is the rise of native advertising. Game developers are integrating advertisements seamlessly into the gameplay, making them feel like a natural part of the gaming experience. This approach helps to minimize disruption and enhances the overall user experience. Additionally, there is a growing focus on personalized and targeted advertising, where ads are tailored to the specific interests and preferences of individual gamers. This allows advertisers to reach their target audience more effectively and increases the chances of conversion.

Local special circumstances: Bangladesh has a large and rapidly growing population of young people who are avid gamers. This demographic is highly attractive to advertisers, as they are more likely to engage with in-game advertisements and make purchases based on their gaming experiences. Furthermore, the relatively low cost of mobile data in Bangladesh makes it more affordable for gamers to access online games and engage with in-game advertising. This affordability factor contributes to the increasing popularity of in-game advertising in the country.

Underlying macroeconomic factors: Bangladesh has been experiencing steady economic growth in recent years, which has resulted in an increase in disposable income among its population. This rise in disposable income has led to an increase in consumer spending, including spending on entertainment and gaming. As a result, advertisers are recognizing the potential of the In-game Advertising market in Bangladesh and are investing more in this sector. Additionally, the improving internet infrastructure in the country has made it easier for gamers to access online games, further fueling the growth of the in-game advertising market. In conclusion, the In-game Advertising market in Bangladesh is experiencing significant growth and development due to the increasing popularity of mobile gaming, customer preferences for immersive experiences, and the rising disposable income of the population. With the continued growth of the gaming industry and the increasing focus on personalized and targeted advertising, the in-game advertising market in Bangladesh is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.