Web Push Advertising - CIS | Statista Market Forecast

Ad spending in the Web Push Advertising market in CIS is forecasted to reach US$29.38m by 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 3.29%, leading to a projected market volume of US$35.67m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.13 in 2024.
In the CIS region, Web Push Advertising is gaining traction as a cost-effective and targeted marketing tool for businesses looking to reach a tech-savvy audience.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

Web Push Advertising is a rapidly growing market in the CIS region, driven by increasing internet penetration and the growing popularity of mobile devices.

Customer preferences: In today's digital age, customers are constantly bombarded with advertisements from various channels. As a result, they have become more selective in the type of ads they engage with. Web Push Advertising offers a unique solution to this challenge by delivering targeted and personalized messages directly to users' desktops or mobile devices. This form of advertising allows customers to receive relevant content without the need to visit a website or download an app.

Trends in the market: One of the key trends in the Web Push Advertising market in the CIS region is the increasing adoption of mobile devices. With the majority of the population owning smartphones, advertisers are leveraging this trend to reach a wider audience. Mobile push notifications have become an effective way to engage with customers on-the-go and drive conversions. Another trend is the shift towards personalized and contextual advertising. Advertisers are leveraging user data and behavioral insights to deliver highly targeted messages that resonate with individual customers. This approach not only increases the effectiveness of advertising campaigns but also enhances the overall user experience.

Local special circumstances: The CIS region consists of multiple countries with diverse cultural and linguistic backgrounds. Advertisers need to take into account these local special circumstances when designing their Web Push Advertising campaigns. Localization and language targeting are crucial to effectively engage with customers in each country. Additionally, understanding the cultural nuances and preferences of the target audience is essential to create relevant and impactful advertisements.

Underlying macroeconomic factors: The growing internet penetration in the CIS region is a key macroeconomic factor driving the development of the Web Push Advertising market. As more people gain access to the internet, the potential audience for advertisers expands. This provides a significant opportunity for businesses to reach new customers and drive sales. Furthermore, the increasing disposable income in the region is contributing to the growth of e-commerce and online advertising. As people have more purchasing power, they are more likely to engage with online advertisements and make online purchases. This creates a favorable environment for the Web Push Advertising market to thrive. In conclusion, the Web Push Advertising market in the CIS region is experiencing significant growth due to customer preferences for personalized and targeted advertising, the increasing adoption of mobile devices, and the underlying macroeconomic factors such as internet penetration and rising disposable income. Advertisers need to adapt to local special circumstances and leverage these trends to effectively engage with their target audience and drive business growth.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.