Telemarketing - CIS

CIS

Highlights

Ad spending in the Telemarketing market in CIS is forecasted to reach US$118.10m in 2024.
The ad spending is anticipated to exhibit a Compound Annual Growth Rate (CAGR 2024-2030) of 0.80%, leading to an estimated market volume of US$123.90m by 2030.
When compared globally, the United States is set to lead in ad spending with US$4.62bn in 2024.
The projected average ad spending per capita in the Telemarketing market is expected to be US$0.49 in 2024.
In the CIS region, telemarketing in the advertising market is leveraging cultural diversity to create personalized campaigns for targeted audiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Telemarketing Advertising market in CIS is experiencing significant growth and development due to several underlying factors. Customer preferences, trends in the market, local special circumstances, and macroeconomic factors all contribute to this development. Customer preferences in the CIS region play a crucial role in the growth of the Telemarketing Advertising market. Consumers in this region value personalized communication and direct engagement with brands. They appreciate the convenience of receiving product information, promotions, and offers directly through phone calls. Telemarketing allows companies to establish a more personal connection with customers, which is highly valued in the CIS market. Trends in the Telemarketing Advertising market in CIS are also driving its development. With advancements in technology and the widespread availability of mobile devices, telemarketing has become more accessible and efficient. Companies are leveraging automated dialing systems and customer relationship management (CRM) tools to streamline their telemarketing operations. Additionally, the use of data analytics and artificial intelligence enables companies to target specific customer segments and personalize their telemarketing campaigns further. Local special circumstances in the CIS region contribute to the growth of the Telemarketing Advertising market. The region is vast, with diverse languages and cultures. Telemarketing allows companies to reach a wide range of customers across different countries within the CIS region. It provides a cost-effective way to communicate with potential customers in remote areas where other forms of advertising may be less effective. Furthermore, the relatively low labor costs in some CIS countries make telemarketing an attractive option for companies looking to expand their customer base. Underlying macroeconomic factors also play a role in the development of the Telemarketing Advertising market in CIS. The region has experienced economic growth in recent years, leading to an increase in disposable income and consumer spending. As a result, companies are investing more in marketing and advertising to capture a larger share of the growing market. Telemarketing offers a cost-effective solution for companies to promote their products and services and reach a broader audience. In conclusion, the Telemarketing Advertising market in CIS is developing rapidly due to customer preferences, market trends, local special circumstances, and macroeconomic factors. The demand for personalized communication, advancements in technology, the vastness of the region, and economic growth all contribute to the growth of telemarketing in the CIS market. As companies continue to recognize the value of direct engagement with customers, the Telemarketing Advertising market in CIS is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.