Digital Audio Advertising - CIS | Statista Market Forecast

The CIS country is projected to see ad spending in the Digital Audio Advertising market reach US$105.80m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 1.93%, leading to a projected market volume of US$118.60m by 2030.
With a projected market volume of US$6.59bn in 2024, the majority of revenue will be generated the United States.
By 2030, the Digital Audio Advertising market in the CIS country is anticipated to have around 0.0users listeners.
The average ad spending per user in the Digital Audio Advertising market is forecasted to be US$4.27 in 2024.
In the Digital Audio Advertising market, 61% of total ad spending is expected to come from mobile advertising in 2030.
The CIS region is witnessing a surge in programmatic digital audio advertising, leveraging data-driven strategies for targeted audience engagement.

Definition:
Digital Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.

Structure:

Music streaming advertising is ad supported on music-streaming services
Podcast advertising is ad supported for ads placed within podcast channels

Additional information:
Digital Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Audio Advertising include Amazon Music, Apple Music, YouTube Music, Tencent Music, and Spotify. For more information on the data displayed, use the info button right next to the boxes.

Digital Audio Advertising through pre- and in-Stream Audio Ads that appear in music and podcast streaming services

Banner or Video ads included only in the web player of the streaming service

The Digital Audio Advertising market in CIS is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the CIS region are shifting towards digital audio advertising due to its convenience and accessibility. With the increasing penetration of smartphones and internet connectivity, consumers are spending more time listening to music and podcasts on digital platforms. This has created a favorable environment for advertisers to reach their target audience through audio advertisements. Moreover, customers are increasingly embracing personalized and interactive advertising experiences, which can be effectively delivered through digital audio platforms. Trends in the market indicate a strong growth potential for digital audio advertising in the CIS region. Advertisers are leveraging programmatic advertising technologies to target specific audience segments and optimize their ad campaigns. This enables them to deliver relevant and personalized messages to consumers, resulting in higher engagement and conversion rates. Additionally, the rise of voice-activated devices and smart speakers has opened up new opportunities for audio advertising, as brands can now reach consumers through voice-activated ads and sponsorships on these platforms. Local special circumstances in the CIS region contribute to the development of the digital audio advertising market. The region has a diverse population with varying language preferences, and digital audio platforms offer the flexibility to deliver ads in multiple languages. This allows advertisers to effectively target different segments of the population and tailor their messaging to specific cultural nuances. Furthermore, the relatively low cost of digital audio advertising compared to traditional media channels makes it an attractive option for both large and small businesses in the region. Underlying macroeconomic factors also play a role in the growth of the digital audio advertising market in the CIS region. The region has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has created a larger market for advertisers to target and invest in digital audio advertising campaigns. Additionally, the region's young and tech-savvy population, coupled with improving internet infrastructure, has created a conducive environment for the adoption of digital audio platforms. In conclusion, the Digital Audio Advertising market in CIS is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Advertisers are capitalizing on the convenience and accessibility of digital audio platforms to deliver personalized and interactive advertising experiences to consumers. With the continued growth of the region's economy and advancements in technology, the digital audio advertising market in CIS is expected to further expand in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers pre- and in-stream audio ads and podcast streaming ads.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, media consumption, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Podcasts are still the cool kid in the media family. Even though podcast advertising revenues remain lower than that of established media such as pay TV or out-of-home, the industry is thriving and has successfully reached the threshold of two billion U.S. dollars in annual ad revenue in the United States. The U.S. is the country with the highest number of podcast listeners worldwide, with an estimated 76 million people or 23 percent of the population consuming that audio content on a regular basis.