The Digital Video Advertising market in CIS is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, and local special circumstances.
Customer preferences: Customers in CIS are increasingly consuming video content online, leading to a rising demand for digital video advertising. With the proliferation of smartphones and high-speed internet connectivity, consumers are spending more time on digital platforms, including social media and streaming services. This shift in consumer behavior has created a lucrative market for digital video advertising, as brands seek to capture the attention of their target audience in the online space.
Trends in the market: One of the key trends in the Digital Video Advertising market in CIS is the increasing adoption of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, enabling more targeted and efficient ad placements. This trend is driven by the need for advertisers to reach their desired audience in a cost-effective manner and maximize the return on their advertising investments. Programmatic advertising also offers real-time data and analytics, allowing advertisers to measure the effectiveness of their campaigns and make data-driven decisions. Another trend in the market is the growing popularity of video-on-demand (VOD) platforms. These platforms offer a wide range of video content that can be accessed anytime, anywhere, and on any device. Advertisers are leveraging the popularity of VOD platforms to reach their target audience through targeted video ads. This trend is fueled by the increasing number of internet users in CIS and the growing availability of high-quality video content on digital platforms.
Local special circumstances: The Digital Video Advertising market in CIS is influenced by local special circumstances, such as language diversity and cultural nuances. CIS is a region with multiple countries and languages, each with its own unique cultural and linguistic characteristics. Advertisers need to tailor their digital video advertising campaigns to resonate with the local audience and overcome language and cultural barriers. This requires localized content creation, translation, and adaptation, which adds complexity to the advertising process.
Underlying macroeconomic factors: The growth of the Digital Video Advertising market in CIS is also driven by underlying macroeconomic factors. The region has been experiencing economic growth, with increasing disposable incomes and a growing middle class. This has led to higher consumer spending, including on digital platforms. Additionally, the increasing internet penetration and smartphone adoption rates in CIS have created a larger audience base for digital video advertising. Advertisers are capitalizing on these macroeconomic factors to expand their reach and increase their brand visibility in the region. In conclusion, the Digital Video Advertising market in CIS is witnessing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Advertisers are adapting their strategies to target the growing online audience in CIS and maximize the effectiveness of their digital video advertising campaigns.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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