Digital Classifieds - Australia & Oceania

Ad spending in the Digital Classifieds market in Australia & Oceania is forecasted to reach US$762.60m in 2024.
The market is anticipated to experience an annual growth rate (CAGR 2024-2030) of 0.37%, leading to a projected market volume of US$779.50m by 2030.
When compared globally, the majority of ad spending is expected to originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the Real Estate classifieds market is estimated to be US$5.98 in 2024 withAustralia_&_Oceania.
By 2030, 73% of the total ad spending in the Digital Classifieds market is predicted to come from mobile.
The Digital Classifieds market in Australia is experiencing a surge in mobile advertising spending, reflecting the country's tech-savvy population and high smartphone penetration.

Definition:
Digital Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Digital Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Digital Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.

Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)

Additional information:
The Digital Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Fees paid by advertisers in order to display an online ad or listing around a specific vertical

Other advertisements (e.g., banners) on classifieds websites

The Digital Classifieds market in Australia & Oceania has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Australia & Oceania have shifted towards online platforms for buying and selling goods and services. The convenience and ease of use offered by digital classifieds platforms have made them increasingly popular among consumers. Additionally, the ability to reach a wider audience and compare prices easily has also contributed to the growing preference for digital classifieds. The market trends in Australia & Oceania reflect the global shift towards digital platforms. Mobile usage has increased significantly in the region, leading to a rise in mobile-based classifieds apps and websites. This trend has been further accelerated by the COVID-19 pandemic, as people have turned to online platforms for their shopping needs. As a result, the digital classifieds market in Australia & Oceania has experienced a surge in activity and user engagement. Local special circumstances in Australia & Oceania have also played a role in the development of the digital classifieds market. The region has a high internet penetration rate, with a large percentage of the population having access to the internet. This has created a conducive environment for the growth of online platforms, including digital classifieds. Underlying macroeconomic factors have further supported the growth of the digital classifieds market in Australia & Oceania. The region has experienced stable economic growth, which has led to increased consumer spending. This, coupled with a growing middle class, has created a demand for a wide range of products and services, which are often found on digital classifieds platforms. In conclusion, the Digital Classifieds market in Australia & Oceania has seen significant growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the rise of mobile usage, high internet penetration, and stable economic growth have all contributed to the development of the digital classifieds market in the region.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.