Customer Relationship Management Software - New Zealand

In 2024, the projected revenue in the Customer Relationship Management Software market in New Zealand is estimated to reach US$287.80m.
Looking ahead, it is expected to experience a steady annual growth rate (CAGR 2024-2029) of 9.90%, resulting in a market volume of US$461.40m by 2029.
When considering the average Spend per Employee in this market segment, it is projected to reach US$96.65 in 2024.
In comparison to other countries, United States is anticipated to generate the highest revenue in the Customer Relationship Management Software market, with an estimated value of US$45.11bn in 2024.
New Zealand's growing software market is driving a demand for innovative Customer Relationship Management software solutions.

Definition:

The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects. These applications help organizations during the entire life cycle of a customer including sales, marketing, customer services, and contact center to improve their customer engagement, increase customer loyalty, and grow their business.

Products in the Customer Relationship Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Customer Relationship Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include Salesforce, SAP, Adobe, and Oracle.

For more information on the displayed data, use the info button right next to the boxes.

Sales applications, such as Zendesk Sell, LinkedIn Sales Navigator, and HubSpot Sales
Marketing applications, such as Keap, ActiveCampaign, and Constant Contact
Contact center applications, such as CloudTalk, Google Cloud Contact Center AI, and Talkdesk
Customer service applications, such as Zendesk, Freshdesk, and Salesforce

CRM analytics, such as Tableau, Microsoft Power BI, and SAS Customer Intelligence
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Customer Relationship Management Software market in New Zealand has been experiencing steady growth in recent years.

Customer preferences: New Zealand businesses are increasingly recognizing the importance of customer relationship management software in managing customer data and improving customer engagement. With the rise of e-commerce and online shopping, businesses are looking for ways to personalize their customer interactions and provide a seamless customer experience. This has led to a growing demand for CRM software that can help businesses manage customer data, track customer interactions, and automate marketing campaigns.

Trends in the market: One of the key trends in the New Zealand CRM software market is the shift towards cloud-based solutions. Cloud-based CRM software offers businesses greater flexibility and scalability, as well as lower upfront costs compared to traditional on-premise solutions. This has made CRM software more accessible to small and medium-sized businesses, who may not have the resources to invest in expensive on-premise solutions.Another trend in the New Zealand CRM software market is the integration of artificial intelligence (AI) and machine learning (ML) capabilities. CRM software providers are increasingly incorporating AI and ML into their solutions to help businesses automate routine tasks, such as lead scoring and customer segmentation, and provide more personalized customer experiences. This trend is expected to continue as businesses look for ways to improve efficiency and provide a more tailored customer experience.

Local special circumstances: One of the unique challenges facing the New Zealand CRM software market is the country's relatively small population. With a population of just over 5 million people, the market for CRM software is inherently smaller than larger countries such as the United States or China. This has led to a greater focus on niche solutions that cater to specific industries or business needs, rather than more generalized CRM software.

Underlying macroeconomic factors: The New Zealand economy has been performing well in recent years, with steady GDP growth and low unemployment rates. This has created a favorable business environment for CRM software providers, as businesses have more resources to invest in technology solutions. Additionally, the New Zealand government has been investing in initiatives to support small and medium-sized businesses, which has helped to drive demand for CRM software among these businesses. Overall, the New Zealand CRM software market is expected to continue growing in the coming years, driven by the increasing importance of customer engagement and the adoption of cloud-based and AI-powered solutions.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Imagine a world without the apps you use daily, the games you enjoy, or the websites you rely on. Software development is the invisible hand behind this digital magic, transforming ideas into the tools that shape our lives. Software development is the process of creating, designing, deploying, and supporting software. It includes all the computer activities between the software's conception and final manifestation.

These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.