Customer Relationship Management Software - United Kingdom

The projected revenue in the Customer Relationship Management Software market for the United Kingdom is expected to reach US$4.64bn in 2024.
This revenue is anticipated to exhibit an annual growth rate of 11.50% (CAGR 2024-2029), resulting in a market volume of US$8.00bn by 2029.
In terms of the average Spend per Employee, it is projected to reach US$133.60 in 2024.
In comparison to other countries worldwide, United States is expected to generate the highest revenue in the Customer Relationship Management Software market, amounting to US$45.11bn in 2024.
The United Kingdom is experiencing a surge in demand for cloud-based CRM software, as businesses prioritize remote access and data security.

Definition:

The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects. These applications help organizations during the entire life cycle of a customer including sales, marketing, customer services, and contact center to improve their customer engagement, increase customer loyalty, and grow their business.

Products in the Customer Relationship Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Customer Relationship Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include Salesforce, SAP, Adobe, and Oracle.

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Sales applications, such as Zendesk Sell, LinkedIn Sales Navigator, and HubSpot Sales
Marketing applications, such as Keap, ActiveCampaign, and Constant Contact
Contact center applications, such as CloudTalk, Google Cloud Contact Center AI, and Talkdesk
Customer service applications, such as Zendesk, Freshdesk, and Salesforce

CRM analytics, such as Tableau, Microsoft Power BI, and SAS Customer Intelligence
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The demand for Customer Relationship Management (CRM) Software in the United Kingdom has been on the rise in recent years.

Customer preferences: Customers in the UK are increasingly looking for software that offers a comprehensive view of customer interactions across multiple channels. They want to be able to analyze customer data to improve the customer experience and increase sales. Additionally, there is a growing preference for cloud-based CRM software which allows for easy accessibility and scalability.

Trends in the market: One of the biggest trends in the UK CRM software market is the integration of artificial intelligence (AI) and machine learning (ML). This technology is being used to automate routine tasks, provide predictive analytics, and improve the overall customer experience. Another trend is the increased use of mobile CRM software, allowing sales teams to access customer data on-the-go.

Local special circumstances: Brexit has had a significant impact on the UK economy, causing uncertainty and volatility in the market. However, this has not slowed down the demand for CRM software, as businesses continue to prioritize customer relationships in order to remain competitive. Additionally, the UK has a strong focus on data protection and privacy, which has led to the implementation of stricter regulations such as the General Data Protection Regulation (GDPR).

Underlying macroeconomic factors: The UK has a strong and diverse economy, with a large services sector that heavily relies on customer relationships. The rise of e-commerce and online businesses has also contributed to the demand for CRM software. Furthermore, the UK government has been investing in digital infrastructure and promoting the growth of technology startups, creating a favorable environment for the CRM software market.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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