Application Development Software - New Zealand

New Zealand

Revenue in the Application Development Software market is projected to reach US$0.58bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.99%, resulting in a market volume of US$0.76bn by 2028.
In global comparison, most revenue will be generated in the United States (US$91,020.00m in 2024).

Key regions: Australia, Germany, United Kingdom, China, United States

Market

Region

Region comparison

Currency

Analyst Opinion

The demand for Application Development Software in New Zealand has been increasing steadily in recent years.

Customer preferences: New Zealand has a rapidly growing technology industry, with many companies looking to develop their own software applications. As a result, there is a high demand for Application Development Software that can help businesses create and manage their own applications. Additionally, many businesses in New Zealand are looking for software that is easy to use and can be customized to their specific needs.

Trends in the market: One of the key trends in the Application Development Software market in New Zealand is the increasing use of cloud-based solutions. Many businesses in New Zealand are looking to move their applications to the cloud, which allows for greater flexibility and scalability. Additionally, there is a growing trend towards low-code and no-code development solutions, which allow businesses to create applications without the need for extensive coding knowledge.

Local special circumstances: New Zealand has a relatively small population compared to other countries, which means that the market for Application Development Software is also relatively small. However, the country has a highly skilled workforce and a strong technology industry, which has helped to drive demand for software development tools. Additionally, New Zealand has a high level of government support for the technology industry, which has helped to create a favorable environment for software development companies.

Underlying macroeconomic factors: The New Zealand economy has been growing steadily in recent years, which has helped to drive demand for software development tools. Additionally, the country has a relatively low unemployment rate and a highly skilled workforce, which has made it an attractive location for technology companies. However, the country also faces challenges such as a relatively high cost of living and a lack of access to capital for small businesses, which can make it difficult for some companies to succeed in the software development market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.