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Key regions: United States, Germany, India, Japan, China
The Data Center market in New Zealand has seen modest growth due to factors such as increasing demand for digital services, growing awareness about data security, and advancements in technology. Despite minimal growth, the market is impacted by factors such as high initial costs, limited resources, and competition among sub-markets.
Customer preferences: With the rise of remote working and online education, there has been a significant increase in demand for reliable and efficient data centers in New Zealand. This trend is further fueled by the country's growing tech-savvy population and the government's efforts to promote digital transformation. As a result, data centers are now offering more advanced and specialized services, such as cloud computing and colocation, to cater to the evolving needs of consumers. Additionally, the emphasis on sustainability and energy efficiency has become a key factor in decision making for businesses, leading to a rise in eco-friendly data center solutions.
Trends in the market: In New Zealand, the Data Center Market is experiencing a surge in demand for cloud-based services, driven by the increasing adoption of digital transformation by businesses. This trend is expected to continue as companies prioritize efficiency and cost savings through outsourcing their data management needs. Additionally, there is a growing focus on sustainability in the market, with companies investing in energy-efficient infrastructure and renewable energy sources. These trends signal a shift towards a more advanced and environmentally conscious data center industry in New Zealand, providing opportunities for stakeholders to innovate and differentiate themselves in the market.
Local special circumstances: In New Zealand, the Data Center Market is experiencing significant growth due to the country's favorable geographical location, which allows for easy access to both Australia and Asia. Additionally, the government's focus on promoting renewable energy sources has led to the development of environmentally-friendly data centers. The country's strong emphasis on data privacy and security regulations also sets it apart from other markets, creating a secure and trustworthy environment for data storage and management.
Underlying macroeconomic factors: The Data Center Market in New Zealand is influenced by macroeconomic factors such as technological advancements, government policies, and infrastructure investment. The country's strong economic growth and stable political climate have led to a favorable business environment for data center providers. Additionally, the increasing demand for cloud-based services and the growing adoption of digital transformation strategies by businesses are driving the growth of the market in New Zealand. Furthermore, the government's initiatives to promote digitalization and improve internet connectivity across the country are expected to further boost the growth of the data center market in New Zealand.
Data coverage:
The data encompasses B2B enterprises. Figures are based on hardware-related expenses of businesses for setting up and maintaining an IT infrastructure.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports and national statistical offices. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of digitization. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques, such as exponential trend smoothing and the S-curve function, is based on the behavior of the relevant market.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)