Public Cloud

New Zealand

Highlights

Revenue in the Public Cloud market is projected to reach US$2.54bn in 2024.
Software as a Service dominates the market with a projected market volume of US$1.03bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.58%, resulting in a market volume of US$5.95bn by 2029.
In global comparison, most revenue will be generated United States (US$388.50bn in 2024).

Key regions:

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Public Cloud market in New Zealand is experiencing mild growth, driven by factors such as increasing adoption of digital technologies, rising awareness about cloud services, and the convenience of online platforms. This growth is impacted by the availability of various sub-markets, each offering unique services to meet the evolving needs of businesses and individuals in the country.

Customer preferences: With the rise of remote work due to the COVID-19 pandemic, there has been a significant increase in demand for cloud-based collaboration tools and applications in New Zealand. This trend is driven by the need for efficient communication and project management among remote teams. Additionally, the growing reliance on online education and e-learning has also contributed to the growing adoption of public cloud services in the country, as educational institutions seek to provide seamless and accessible learning experiences for students.

Trends in the market: In New Zealand, the Public Cloud Market is experiencing a surge in adoption, with more businesses embracing cloud-based solutions for their operations. This trend is expected to continue as organizations seek to streamline their processes and reduce costs. Additionally, there is a growing demand for hybrid cloud solutions, allowing businesses to combine the benefits of both public and private clouds. This trend has significant implications for industry stakeholders, such as cloud service providers and IT companies, as they will need to adapt and offer more diverse and innovative solutions to meet the evolving needs of businesses in the market.

Local special circumstances: In New Zealand, the Public Cloud Market is thriving due to the country's strong digital infrastructure and government support for cloud adoption. Additionally, the country's small size and dispersed population make cloud services a cost-effective solution for businesses. The unique cultural emphasis on sustainability and environmental awareness also drives the demand for energy-efficient and green cloud solutions. Furthermore, strict data privacy regulations and a high level of trust in government institutions contribute to the country's high adoption rate of public cloud services.

Underlying macroeconomic factors: The Public Cloud Market in New Zealand is heavily influenced by macroeconomic factors such as the country's strong economic health, favorable fiscal policies, and steady investments in digital infrastructure. The country's stable economy and government support for digital transformation have fostered a conducive environment for the growth of the public cloud market. Additionally, the increasing adoption of cloud-based solutions across various industries in New Zealand, along with the growing demand for cost-effective and scalable IT solutions, are driving the growth of the public cloud market in the country. Moreover, with the rising trend of remote work and virtual collaboration, the demand for efficient and secure cloud-based services is expected to further propel the growth of the public cloud market in New Zealand.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.