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Creative Software - New Zealand

New Zealand

Revenue in the Creative Software market is projected to reach US$30.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.25%, resulting in a market volume of US$33.34m by 2028.
In global comparison, most revenue will be generated in the United States (US$4,777.00m in 2024).

Key regions: Canada, Netherlands, Germany, Japan, China

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Analyst Opinion

The Creative Software market in New Zealand has been steadily growing in recent years, driven by the increasing demand for digital content creation and the rise of the creative industry in the country.

Customer preferences: New Zealand consumers are increasingly interested in creating and consuming digital content, including video, animation, and graphic design. This has led to a growing demand for Creative Software that enables users to create and edit digital content easily. Additionally, with the rise of remote work and the need for virtual collaboration, there has been a growing demand for Creative Software that allows users to collaborate on projects remotely.

Trends in the market: One of the major trends in the Creative Software market in New Zealand is the rise of cloud-based software. Cloud-based Creative Software allows users to access their projects from anywhere with an internet connection, making it easier for remote teams to collaborate. Another trend is the increasing use of artificial intelligence and machine learning in Creative Software. These technologies can help automate repetitive tasks and improve the accuracy and efficiency of content creation.

Local special circumstances: New Zealand's creative industry has been growing rapidly in recent years, driven by a supportive government and a thriving startup ecosystem. The country has a strong focus on innovation and creativity, which has led to a growing demand for Creative Software. Additionally, New Zealand's remote location and small population have made it challenging for local creatives to access global markets, making digital content creation and distribution even more important.

Underlying macroeconomic factors: New Zealand's economy has been growing steadily in recent years, with a focus on technology and innovation. The country has a highly skilled workforce and a strong education system, which has helped to drive the growth of the creative industry. Additionally, New Zealand's location in the Asia-Pacific region has made it an attractive destination for international companies looking to expand into the region. This has helped to drive demand for Creative Software in the country.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.