Creative Software - New Zealand | Statista Market Forecast

The Creative Software market in New Zealand is expected to witness a significant increase in revenue, reaching NZD US$29.92m by the year 2024.
Furthermore, it is projected to experience a steady annual growth rate (CAGR 2024-2029) of 1.30%, leading to a market volume of NZD US$31.91m by 2029.
When compared to other countries globally, United States is anticipated to generate the highest revenue in the Creative Software market, amounting to US$4.93bn in 2024.
New Zealand is experiencing a surge in demand for creative software, driven by the country's thriving film and gaming industries.

Definition:

The Creative Software market covers software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing and are used for content creation, design, and media production.

Products in the Creative Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Creative Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G).

Key players in this market include Adobe and Corel.

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Sound & video recording software, such as OBS Studio, Camtasia, and Riverside
Image & video editing software, such as Adobe Premiere Pro, DaVinci Resolve, and Final Cut Pro

Free-of-charge software, such as Airtable, Anaplan, and BlackLine
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Creative Software market in New Zealand has been steadily growing in recent years, driven by the increasing demand for digital content creation and the rise of the creative industry in the country.

Customer preferences: New Zealand consumers are increasingly interested in creating and consuming digital content, including video, animation, and graphic design. This has led to a growing demand for Creative Software that enables users to create and edit digital content easily. Additionally, with the rise of remote work and the need for virtual collaboration, there has been a growing demand for Creative Software that allows users to collaborate on projects remotely.

Trends in the market: One of the major trends in the Creative Software market in New Zealand is the rise of cloud-based software. Cloud-based Creative Software allows users to access their projects from anywhere with an internet connection, making it easier for remote teams to collaborate. Another trend is the increasing use of artificial intelligence and machine learning in Creative Software. These technologies can help automate repetitive tasks and improve the accuracy and efficiency of content creation.

Local special circumstances: New Zealand's creative industry has been growing rapidly in recent years, driven by a supportive government and a thriving startup ecosystem. The country has a strong focus on innovation and creativity, which has led to a growing demand for Creative Software. Additionally, New Zealand's remote location and small population have made it challenging for local creatives to access global markets, making digital content creation and distribution even more important.

Underlying macroeconomic factors: New Zealand's economy has been growing steadily in recent years, with a focus on technology and innovation. The country has a highly skilled workforce and a strong education system, which has helped to drive the growth of the creative industry. Additionally, New Zealand's location in the Asia-Pacific region has made it an attractive destination for international companies looking to expand into the region. This has helped to drive demand for Creative Software in the country.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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