Productivity Software - New Zealand

New Zealand

In 2025, the revenue in the Productivity Software market is estimated to reach a staggering US$256.60m in New Zealand.
The market is dominated by Office Software, which is projected to have a market volume of US$93.68m in the same year.
Looking ahead, the revenue is expected to exhibit an annual growth rate (CAGR 2025-2029) of 2.04%, leading to a market volume of US$278.20m by 2029.
When comparing globally, it is noteworthy that United States is anticipated to generate the highest revenue of US$41,620.00m in 2025.
New Zealand is experiencing a surge in demand for productivity software solutions, driven by the country's tech-savvy workforce and focus on innovation.

Key regions: Japan, Germany, China, Australia, Netherlands

Definition:

The Productivity Software market covers software applications that are designed to support individuals and organizations in increasing their efficiency and effectiveness in carrying out their tasks. This market includes applications ranging from common office software to complex creative software applications that are used for both personal and business purposes.

Products in the Productivity Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Productivity Software market contains five markets that are based on the functionality of the software:

Administrative Software refers to software applications that are used to manage various administrative tasks and processes within an organization.
Collaboration Software refers to software applications that are used to facilitate communication and collaboration among teams and individuals within an organization.
Office Software refers to software applications that are used for productivity and work-related tasks in an office environment.
Creative Software refers to software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing.
Construction and Design Software refers to software applications in the areas such as Computer-Aided Design (CAD), Manufacturing (CAM), and Product Lifecycle Management (PLM).

Additional Information:

The Productivity Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Zoom, Adobe, SAP, and Dassault Systems.

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Analyst Opinion

The demand for productivity software in New Zealand has been increasing steadily over the years.

Customer preferences: Customers in New Zealand are increasingly looking for software that can help them improve their productivity and efficiency. They prefer software that is easy to use and can integrate with their existing systems. Many businesses in New Zealand are small or medium-sized, and they prefer software that is affordable and can cater to their specific needs. Customers also prefer cloud-based solutions as they offer flexibility, scalability, and cost-effectiveness.

Trends in the market: The productivity software market in New Zealand is witnessing a trend towards cloud-based solutions. Many businesses are opting for cloud-based software as it offers several advantages such as accessibility, scalability, and cost-effectiveness. Cloud-based solutions also offer better security and data backup options. Another trend in the market is the integration of artificial intelligence (AI) and machine learning (ML) into productivity software. AI and ML can help businesses automate repetitive tasks, improve decision-making, and enhance productivity.

Local special circumstances: New Zealand has a thriving startup ecosystem, and many startups are focused on developing productivity software that caters to the needs of small and medium-sized businesses. The government of New Zealand also provides support to startups through various initiatives such as the New Zealand Trade and Enterprise (NZTE), which helps businesses expand globally. Additionally, New Zealand has a highly skilled workforce, which is well-versed in the latest technologies and can develop cutting-edge productivity software.

Underlying macroeconomic factors: New Zealand's economy has been growing steadily over the years, and this growth is expected to continue in the future. The country has a stable political environment, a well-developed infrastructure, and a skilled workforce. These factors make New Zealand an attractive destination for businesses looking to expand their operations. Additionally, the government of New Zealand has been investing in the development of technology and innovation, which has helped boost the productivity software market. The country's strong focus on sustainability and environmental protection has also led to the development of productivity software that helps businesses reduce their carbon footprint and operate in an environmentally friendly manner.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.