The Austrian food delivery market has been growing steadily in recent years, driven by changing consumer preferences and the rise of online platforms.
Customer preferences: Austrian consumers are increasingly looking for convenience and speed when it comes to their food choices. This has led to a rise in demand for food delivery services, particularly among younger demographics. Additionally, the COVID-19 pandemic has accelerated this trend as more people are working from home and avoiding crowded public spaces.
Trends in the market: One of the major trends in the Austrian food delivery market is the increasing popularity of online delivery platforms. These platforms offer consumers a wide variety of food options from different restaurants, making it easier for them to find what they are looking for. Another trend is the rise of healthy food options, with many delivery services now offering plant-based and organic meals.
Local special circumstances: Austria has a strong culinary tradition, with many regional specialties that are popular both domestically and internationally. This has led to a diverse food scene in the country, with a wide variety of cuisines available for delivery. Additionally, Austria has a relatively high standard of living, which means that consumers are willing to pay a premium for high-quality food and delivery services.
Underlying macroeconomic factors: The Austrian economy has been growing steadily in recent years, with low unemployment and a stable political environment. This has created a favorable environment for businesses, including those in the food delivery sector. Additionally, Austria has a strong tourism industry, which has helped to drive demand for food delivery services in popular tourist destinations such as Vienna and Salzburg.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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