Austria, a country known for its rich cultural heritage and stunning landscapes, has also seen a significant increase in the demand for meal delivery services in recent years.
Customer preferences: Austrian customers have shown a growing preference for convenience and time-saving options when it comes to food. With busy work schedules and an increasing number of households with both parents working, meal delivery services have become a popular choice. Additionally, the rise of digitalization and e-commerce has made it easier for customers to order food online, making meal delivery services more accessible.
Trends in the market: One of the notable trends in the Austrian meal delivery market is the increasing popularity of healthy food options. As people become more health-conscious, there has been a growing demand for organic, vegetarian and vegan food options. Meal delivery services that offer these options have seen a surge in demand. Another trend in the market is the rise of meal kit delivery services. These services provide customers with pre-portioned ingredients and recipes to cook their own meals at home, which has become a popular option for those who enjoy cooking but lack the time for grocery shopping.
Local special circumstances: Austria has a rich culinary tradition, and many meal delivery services have incorporated traditional Austrian dishes into their menus. This has helped them to differentiate themselves from their competitors and appeal to customers who are looking for authentic Austrian cuisine. Additionally, Austria has a strong coffee culture, and many meal delivery services offer coffee and pastry delivery services, which have become increasingly popular.
Underlying macroeconomic factors: The Austrian economy has been growing steadily in recent years, with low unemployment rates and increasing disposable income. This has led to an increase in consumer spending on food, including meal delivery services. Additionally, the rise of digitalization and e-commerce has made it easier for meal delivery services to reach a wider customer base, leading to increased competition in the market. Finally, the COVID-19 pandemic has accelerated the trend towards online food ordering and delivery services, as people have been forced to stay at home and avoid crowded public places. This has led to a surge in demand for meal delivery services in Austria.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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